Advancing Alpha: Measuring Reliability With Confidence.
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| Title: | Advancing Alpha: Measuring Reliability With Confidence. |
|---|---|
| Authors: | Iacobucci, Dawn, Duhachek, Adam |
| Source: | Journal of Consumer Psychology (Taylor & Francis Ltd). 2003, Vol. 13 Issue 4, p478-487. 10p. 2 Graphs. |
| Subjects: | Consumer behavior, Confidence intervals, Statistical sampling |
| Abstract: | In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these statistics of their components, including the number of items, the item intercorrelations, and sample size. SAS and SPSS programs are offered for easy implementation. We conclude with a prescription that every time a researcher reports a coefficient alpha, the confidence interval for alpha should accompany the alpha estimate. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Psychology (Taylor & Francis Ltd) is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 11879905 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Advancing Alpha: Measuring Reliability With Confidence. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Iacobucci%2C+Dawn%22">Iacobucci, Dawn</searchLink><br /><searchLink fieldCode="AR" term="%22Duhachek%2C+Adam%22">Duhachek, Adam</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Journal+of+Consumer+Psychology+%28Taylor+%26+Francis+Ltd%29%22">Journal of Consumer Psychology (Taylor & Francis Ltd)</searchLink>. 2003, Vol. 13 Issue 4, p478-487. 10p. 2 Graphs. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Confidence+intervals%22">Confidence intervals</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+sampling%22">Statistical sampling</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: In this research, we present the inferential statistics for Cronbach's coefficient alpha. This index of reliability is extremely important in consumer research. The estimation of alpha and its confidence intervals are described and an analytical demonstration illustrates the effects on these statistics of their components, including the number of items, the item intercorrelations, and sample size. SAS and SPSS programs are offered for easy implementation. We conclude with a prescription that every time a researcher reports a coefficient alpha, the confidence interval for alpha should accompany the alpha estimate. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Journal of Consumer Psychology (Taylor & Francis Ltd) is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=11879905 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1207/S15327663JCP1304_14 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 478 Subjects: – SubjectFull: Consumer behavior Type: general – SubjectFull: Confidence intervals Type: general – SubjectFull: Statistical sampling Type: general Titles: – TitleFull: Advancing Alpha: Measuring Reliability With Confidence. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Iacobucci, Dawn – PersonEntity: Name: NameFull: Duhachek, Adam IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: 2003 Type: published Y: 2003 Identifiers: – Type: issn-print Value: 10577408 Numbering: – Type: volume Value: 13 – Type: issue Value: 4 Titles: – TitleFull: Journal of Consumer Psychology (Taylor & Francis Ltd) Type: main |
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