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Fabric Softener Fragrances Modulate the Impression Toward Female Faces and Frontal Brain Activity.

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Title: Fabric Softener Fragrances Modulate the Impression Toward Female Faces and Frontal Brain Activity.
Authors: Onuma, Takuya, Sakai, Nobuyuki
Source: Japanese Psychological Research. Oct2018, Vol. 60 Issue 4, p276-287. 12p.
Subjects: Fabric softeners, Olfactory nerve, College students, Odors, Photographs
Abstract: Abstract: This study aimed to investigate the modulatory effect of olfactory cues on impression toward faces. Twelve Japanese university students participated in the experiment. Before the participants had arrived, the experimental room had been filled with one of three fragrances of fabric softener as the ambient odor, or with no odor. All participants were exposed to each of the four odor conditions on separate days. In the experimental room, participants viewed 20 photographs of Japanese female faces and evaluated their impression toward the faces. The brain activity from the frontal brain region was recorded with functional near‐infrared spectroscopy. The fragrances enhanced an effeminate impression for the faces, but the effect was face‐dependent. A positive relationship between the impression change induced by the fragrances and the activity of the right frontal brain was observed. These findings indicated that olfactory cues modulate face perception in a manner that cannot be explained by a mood effect, and that the frontal brain region is involved in the reconstruction process of the integrated impression of face and olfactory cues. [ABSTRACT FROM AUTHOR]
Copyright of Japanese Psychological Research is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Label: Title
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  Data: Fabric Softener Fragrances Modulate the Impression Toward Female Faces and Frontal Brain Activity.
– Name: Author
  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Onuma%2C+Takuya%22">Onuma, Takuya</searchLink><br /><searchLink fieldCode="AR" term="%22Sakai%2C+Nobuyuki%22">Sakai, Nobuyuki</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Japanese+Psychological+Research%22">Japanese Psychological Research</searchLink>. Oct2018, Vol. 60 Issue 4, p276-287. 12p.
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  Label: Subjects
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  Data: <searchLink fieldCode="DE" term="%22Fabric+softeners%22">Fabric softeners</searchLink><br /><searchLink fieldCode="DE" term="%22Olfactory+nerve%22">Olfactory nerve</searchLink><br /><searchLink fieldCode="DE" term="%22College+students%22">College students</searchLink><br /><searchLink fieldCode="DE" term="%22Odors%22">Odors</searchLink><br /><searchLink fieldCode="DE" term="%22Photographs%22">Photographs</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Abstract: This study aimed to investigate the modulatory effect of olfactory cues on impression toward faces. Twelve Japanese university students participated in the experiment. Before the participants had arrived, the experimental room had been filled with one of three fragrances of fabric softener as the ambient odor, or with no odor. All participants were exposed to each of the four odor conditions on separate days. In the experimental room, participants viewed 20 photographs of Japanese female faces and evaluated their impression toward the faces. The brain activity from the frontal brain region was recorded with functional near‐infrared spectroscopy. The fragrances enhanced an effeminate impression for the faces, but the effect was face‐dependent. A positive relationship between the impression change induced by the fragrances and the activity of the right frontal brain was observed. These findings indicated that olfactory cues modulate face perception in a manner that cannot be explained by a mood effect, and that the frontal brain region is involved in the reconstruction process of the integrated impression of face and olfactory cues. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Group: Ab
  Data: <i>Copyright of Japanese Psychological Research is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/jpr.12203
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 12
        StartPage: 276
    Subjects:
      – SubjectFull: Fabric softeners
        Type: general
      – SubjectFull: Olfactory nerve
        Type: general
      – SubjectFull: College students
        Type: general
      – SubjectFull: Odors
        Type: general
      – SubjectFull: Photographs
        Type: general
    Titles:
      – TitleFull: Fabric Softener Fragrances Modulate the Impression Toward Female Faces and Frontal Brain Activity.
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            NameFull: Onuma, Takuya
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            NameFull: Sakai, Nobuyuki
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              M: 10
              Text: Oct2018
              Type: published
              Y: 2018
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              Value: 60
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              Value: 4
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            – TitleFull: Japanese Psychological Research
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