MULTIDIMENSIONAL APPROACH FOR ASSESSING SATISFACTION OF USERS OF MARTIAL ARTS CENTERS.
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| Title: | MULTIDIMENSIONAL APPROACH FOR ASSESSING SATISFACTION OF USERS OF MARTIAL ARTS CENTERS. |
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| Authors: | YUN SEOK CHOI, EUI-YUL CHOI, HWA RYONG KIM |
| Source: | Social Behavior & Personality: an international journal. 2018, Vol. 46 Issue 11, p1859-1868. 10p. |
| Subjects: | Marketing, Human services, Martial arts, Consumer behavior, Communication |
| Abstract: | We investigated the influence of a revised marketing mix model that included the factors of human service, cost, communication, and convenience of facility on expected and experienced satisfaction of 227 users of various martial arts centers in Korea. By employing descriptive statistics and multiple regression analyses, the following findings resulted. First, expected satisfaction scored slightly higher than experienced satisfaction. Second, human service and communication positively influenced expected satisfaction. Third, human service and convenience of facility positively affected experienced satisfaction. In terms of the effect of the factors of the marketing mix on both expected and experienced satisfaction, human service was identified as a significant factor influencing sports consumer behavior. Our findings highlight the importance of human service in areas that demand direct relationships between service users and providers. [ABSTRACT FROM AUTHOR] |
| Copyright of Social Behavior & Personality: an international journal is the property of Scientific Journal Publishers Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 133467329 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: MULTIDIMENSIONAL APPROACH FOR ASSESSING SATISFACTION OF USERS OF MARTIAL ARTS CENTERS. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22YUN+SEOK+CHOI%22">YUN SEOK CHOI</searchLink><br /><searchLink fieldCode="AR" term="%22EUI-YUL+CHOI%22">EUI-YUL CHOI</searchLink><br /><searchLink fieldCode="AR" term="%22HWA+RYONG+KIM%22">HWA RYONG KIM</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Social+Behavior+%26+Personality%3A+an+international+journal%22">Social Behavior & Personality: an international journal</searchLink>. 2018, Vol. 46 Issue 11, p1859-1868. 10p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Human+services%22">Human services</searchLink><br /><searchLink fieldCode="DE" term="%22Martial+arts%22">Martial arts</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Communication%22">Communication</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: We investigated the influence of a revised marketing mix model that included the factors of human service, cost, communication, and convenience of facility on expected and experienced satisfaction of 227 users of various martial arts centers in Korea. By employing descriptive statistics and multiple regression analyses, the following findings resulted. First, expected satisfaction scored slightly higher than experienced satisfaction. Second, human service and communication positively influenced expected satisfaction. Third, human service and convenience of facility positively affected experienced satisfaction. In terms of the effect of the factors of the marketing mix on both expected and experienced satisfaction, human service was identified as a significant factor influencing sports consumer behavior. Our findings highlight the importance of human service in areas that demand direct relationships between service users and providers. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Social Behavior & Personality: an international journal is the property of Scientific Journal Publishers Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=133467329 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2224/sbp.7227 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 1859 Subjects: – SubjectFull: Marketing Type: general – SubjectFull: Human services Type: general – SubjectFull: Martial arts Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Communication Type: general Titles: – TitleFull: MULTIDIMENSIONAL APPROACH FOR ASSESSING SATISFACTION OF USERS OF MARTIAL ARTS CENTERS. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: YUN SEOK CHOI – PersonEntity: Name: NameFull: EUI-YUL CHOI – PersonEntity: Name: NameFull: HWA RYONG KIM IsPartOfRelationships: – BibEntity: Dates: – D: 08 M: 12 Text: 2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 03012212 Numbering: – Type: volume Value: 46 – Type: issue Value: 11 Titles: – TitleFull: Social Behavior & Personality: an international journal Type: main |
| ResultId | 1 |
