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Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?

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Title: Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?
Authors: Ojha, Amitash, Gola, Elisabetta, Indurkhya, Bipin
Source: Metaphor & Symbol. Oct-Dec2018, Vol. 33 Issue 4, p253-266. 14p. 2 Color Photographs, 4 Charts.
Subjects: Simile, Metaphor, Similarity (Psychology), Figures of speech, Modality (Linguistics), Linguistics
Abstract: The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized. [ABSTRACT FROM AUTHOR]
Copyright of Metaphor & Symbol is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?
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  Data: <searchLink fieldCode="AR" term="%22Ojha%2C+Amitash%22">Ojha, Amitash</searchLink><br /><searchLink fieldCode="AR" term="%22Gola%2C+Elisabetta%22">Gola, Elisabetta</searchLink><br /><searchLink fieldCode="AR" term="%22Indurkhya%2C+Bipin%22">Indurkhya, Bipin</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Metaphor+%26+Symbol%22">Metaphor & Symbol</searchLink>. Oct-Dec2018, Vol. 33 Issue 4, p253-266. 14p. 2 Color Photographs, 4 Charts.
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  Data: <searchLink fieldCode="DE" term="%22Simile%22">Simile</searchLink><br /><searchLink fieldCode="DE" term="%22Metaphor%22">Metaphor</searchLink><br /><searchLink fieldCode="DE" term="%22Similarity+%28Psychology%29%22">Similarity (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Figures+of+speech%22">Figures of speech</searchLink><br /><searchLink fieldCode="DE" term="%22Modality+%28Linguistics%29%22">Modality (Linguistics)</searchLink><br /><searchLink fieldCode="DE" term="%22Linguistics%22">Linguistics</searchLink>
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  Label: Abstract
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  Data: The present study examines the relationship between pictorial similes and hybrid pictorial metaphors. The results suggest that hybrid pictorial metaphors are perceived more strongly than pictorial similes when they are presented on their own and in corrective convention but not when they are verbalized. We argue that hybrid pictorial metaphors have transformational effects as the fusion of two concepts allow the reader to see one thing in terms of another. Juxtaposition in a pictorial simile merely suggests a search for similarity, which is not explicit. Results also showed that verbalized metaphor (X is Y) or the simile (X is like Y) forms are often used to convey a similar meaning and strength for pictorial simile and pictorial metaphor. However, in corrective scenarios participants are forced to reassess visual features: in this situation, pictorial metaphors are considered more strongly than pictorial similes even when they are verbalized. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Metaphor & Symbol is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/10926488.2018.1549837
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      – Code: eng
        Text: English
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      – SubjectFull: Simile
        Type: general
      – SubjectFull: Metaphor
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      – SubjectFull: Similarity (Psychology)
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      – SubjectFull: Figures of speech
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      – SubjectFull: Modality (Linguistics)
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      – TitleFull: Are Hybrid Pictorial Metaphors Perceived More Strongly Than Pictorial Similes?
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              M: 10
              Text: Oct-Dec2018
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              Y: 2018
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