THE TRAJECTORY OF BRAZILIAN CRAFT BREWERIES IN SEARCH OF LEGITIMATION AND INSTITUTIONALIZATION: AN ANALYSIS FROM THEIR STRATEGIC DISCURSIVE PRACTICES.
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| Title: | THE TRAJECTORY OF BRAZILIAN CRAFT BREWERIES IN SEARCH OF LEGITIMATION AND INSTITUTIONALIZATION: AN ANALYSIS FROM THEIR STRATEGIC DISCURSIVE PRACTICES. |
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| Authors: | Tonelli, Adriano Olímpio, Borges, Alex Fernando, de Brito, Mozar José, Zambalde, André Luiz |
| Source: | Brazilian Journal of Management / Revista de Administração da UFSM. OUT-DEZ2018, Vol. 11 Issue 4, p1068-1087. 20p. |
| Subjects: | Microbreweries, Discursive practices, Critical discourse analysis |
| Abstract: | The objective of this study was to identify and understand the discursive strategic practices focused on legitimizing and institutionalizing the Brazilian artisanal beer industry. To this end, we try to base, theoretically, the relation between strategy as a discursive practice and institutionalism and, methodologically, the critical discourse analysis approach. It was verified that the Brazilian artisanal beers industry is in a process of institutionalization on its environment and of legitimation with the consumers, through discursive practices that reveal power struggles with the large scale breweries. In this sense, the production of artisanal beers can be seen as an ideology, characterized by a strong opposition, confrontation and resistance position to practices already institutionalized in the Brazilian brewery market. Thus, it is revealed the possibilities of constructing an own field, structured through discursive strategies that can, in the limit, lead to an emancipation from the environment of the large scale breweries. [ABSTRACT FROM AUTHOR] |
| Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 135306722 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: THE TRAJECTORY OF BRAZILIAN CRAFT BREWERIES IN SEARCH OF LEGITIMATION AND INSTITUTIONALIZATION: AN ANALYSIS FROM THEIR STRATEGIC DISCURSIVE PRACTICES. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Tonelli%2C+Adriano+Olímpio%22">Tonelli, Adriano Olímpio</searchLink><br /><searchLink fieldCode="AR" term="%22Borges%2C+Alex+Fernando%22">Borges, Alex Fernando</searchLink><br /><searchLink fieldCode="AR" term="%22de+Brito%2C+Mozar+José%22">de Brito, Mozar José</searchLink><br /><searchLink fieldCode="AR" term="%22Zambalde%2C+André+Luiz%22">Zambalde, André Luiz</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Brazilian+Journal+of+Management+%2F+Revista+de+Administração+da+UFSM%22">Brazilian Journal of Management / Revista de Administração da UFSM</searchLink>. OUT-DEZ2018, Vol. 11 Issue 4, p1068-1087. 20p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Microbreweries%22">Microbreweries</searchLink><br /><searchLink fieldCode="DE" term="%22Discursive+practices%22">Discursive practices</searchLink><br /><searchLink fieldCode="DE" term="%22Critical+discourse+analysis%22">Critical discourse analysis</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: The objective of this study was to identify and understand the discursive strategic practices focused on legitimizing and institutionalizing the Brazilian artisanal beer industry. To this end, we try to base, theoretically, the relation between strategy as a discursive practice and institutionalism and, methodologically, the critical discourse analysis approach. It was verified that the Brazilian artisanal beers industry is in a process of institutionalization on its environment and of legitimation with the consumers, through discursive practices that reveal power struggles with the large scale breweries. In this sense, the production of artisanal beers can be seen as an ideology, characterized by a strong opposition, confrontation and resistance position to practices already institutionalized in the Brazilian brewery market. Thus, it is revealed the possibilities of constructing an own field, structured through discursive strategies that can, in the limit, lead to an emancipation from the environment of the large scale breweries. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=135306722 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.5902/1983465913716 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 1068 Subjects: – SubjectFull: Microbreweries Type: general – SubjectFull: Discursive practices Type: general – SubjectFull: Critical discourse analysis Type: general Titles: – TitleFull: THE TRAJECTORY OF BRAZILIAN CRAFT BREWERIES IN SEARCH OF LEGITIMATION AND INSTITUTIONALIZATION: AN ANALYSIS FROM THEIR STRATEGIC DISCURSIVE PRACTICES. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Tonelli, Adriano Olímpio – PersonEntity: Name: NameFull: Borges, Alex Fernando – PersonEntity: Name: NameFull: de Brito, Mozar José – PersonEntity: Name: NameFull: Zambalde, André Luiz IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 10 Text: OUT-DEZ2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 19834659 Numbering: – Type: volume Value: 11 – Type: issue Value: 4 Titles: – TitleFull: Brazilian Journal of Management / Revista de Administração da UFSM Type: main |
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