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Children and "junk food" advertising: Critique of a recent Australian study.

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Title: Children and "junk food" advertising: Critique of a recent Australian study.
Authors: Rossiter, John R. (AUTHOR)
Source: Journal of Consumer Behaviour. Jul/Aug2019, Vol. 18 Issue 4, p275-282. 8p.
Subjects: Junk food, Children, Consumer behavior, Children's health, Consumer behavior research
Geographic Terms: Australia
Abstract: A field experiment by Australian public health researchers Norman, Kelly, McMahon, and others allegedly demonstrated that primary school children's physical health is threatened by exposure to "junk food" advertising. Their study was published in the international health journal Appetite and was clearly intended to influence government regulatory policy. The methodology of the study was taken, without acknowledgement, from an earlier American study in the Journal of Consumer Research and much other research on children's consumer behavior, including pioneering studies conducted by the present author‚ was ignored. Also, quite unforgivably, the researchers neglected to cite Australia's already strict regulatory controls on and guidelines for advertising directed to children. The present author sent a rejoinder to Appetite pointing out the many problems with Norman et al.'s research and recommending that their article be withdrawn, but the editor insisted I revise it to remove almost all the criticisms, which I naturally refused to do. Instead, by publishing this article in JCB, the present author is hoping to make consumer researchers aware of the sort of poorly performed and ideologically influenced research relating to marketing and consumer behavior that is appearing in the health journals. The present article also contributes more generally by exposing problems that must be avoided in experimental research on consumer behavior. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Children and "junk food" advertising: Critique of a recent Australian study.
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  Data: <searchLink fieldCode="DE" term="%22Junk+food%22">Junk food</searchLink><br /><searchLink fieldCode="DE" term="%22Children%22">Children</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Children's+health%22">Children's health</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior+research%22">Consumer behavior research</searchLink>
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  Data: A field experiment by Australian public health researchers Norman, Kelly, McMahon, and others allegedly demonstrated that primary school children's physical health is threatened by exposure to "junk food" advertising. Their study was published in the international health journal Appetite and was clearly intended to influence government regulatory policy. The methodology of the study was taken, without acknowledgement, from an earlier American study in the Journal of Consumer Research and much other research on children's consumer behavior, including pioneering studies conducted by the present author‚ was ignored. Also, quite unforgivably, the researchers neglected to cite Australia's already strict regulatory controls on and guidelines for advertising directed to children. The present author sent a rejoinder to Appetite pointing out the many problems with Norman et al.'s research and recommending that their article be withdrawn, but the editor insisted I revise it to remove almost all the criticisms, which I naturally refused to do. Instead, by publishing this article in JCB, the present author is hoping to make consumer researchers aware of the sort of poorly performed and ideologically influenced research relating to marketing and consumer behavior that is appearing in the health journals. The present article also contributes more generally by exposing problems that must be avoided in experimental research on consumer behavior. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1002/cb.1773
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        Text: English
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      – SubjectFull: Junk food
        Type: general
      – SubjectFull: Children
        Type: general
      – SubjectFull: Consumer behavior
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      – SubjectFull: Children's health
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      – SubjectFull: Consumer behavior research
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      – SubjectFull: Australia
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              Text: Jul/Aug2019
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              Y: 2019
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