In Blockchain We Trust: Does Blockchain Itself Generate Trust?
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| Title: | In Blockchain We Trust: Does Blockchain Itself Generate Trust? |
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| Authors: | Shin, Donghee, Bianco, William T. |
| Source: | Social Science Quarterly (Wiley-Blackwell). Dec2020, Vol. 101 Issue 7, p2522-2538. 17p. 2 Diagrams, 3 Charts. |
| Subjects: | Blockchains, Distributed computing management, Online data processing, Heuristic programming, Data protection |
| Abstract: | Objectives: This study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockchain media influence user experience Methods: Qualitative methods are used to obtain the depth of understanding and elicit the perspective of blockchain media. We then conduct a survey to analyze the affordance of trust in the acceptance of blockchain media Results: Our confirmed model indicates a heuristic dimension of trust regarding underlying ties to affective and technological affordances. These findings imply that cognitive heuristics affect users' decision making about privacy and security on blockchain media. These heuristics lead users to engage in uncertain and even risky transactions in blockchain media. Conclusions: Despite the exponential growth in blockchain development, there has been little attention paid on how technological innovations of blockchains can produce value in the media sector. Our findings provide a lens to understand the blockchain's usability problems by pairing heuristics to blockchain design and user experience principles. [ABSTRACT FROM AUTHOR] |
| Copyright of Social Science Quarterly (Wiley-Blackwell) is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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