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The Ideological Predictors of Moral Appeals by European Political Elites; An Exploration of the Use of Moral Rhetoric in Multiparty Systems.

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Title: The Ideological Predictors of Moral Appeals by European Political Elites; An Exploration of the Use of Moral Rhetoric in Multiparty Systems.
Authors: Bos, Linda (AUTHOR), Minihold, Sophie (AUTHOR)
Source: Political Psychology. Feb2022, Vol. 43 Issue 1, p45-63. 19p. 1 Chart, 4 Graphs.
Subjects: Political elites, Political communication, Telecommunication systems, Ethics, Rhetoric
Geographic Terms: Austria, Netherlands
Abstract: Moral rhetoric is a powerful tool for any politician. Yet knowledge on the actual use of political moral appeals is scarce and mostly limited to two‐party systems. This study is the first to systematically investigate the use of moral appeals in formal and informal political elite communication in the multiparty systems of Austria, Germany, and the Netherlands. This allows us to look beyond the unidimensional left‐right axis, instead investigating the extent to which the economic, the sociocultural, and the populist dimension explain differences in moral language. The Moral Foundations Dictionary is used in automated content analyses to study the presence of (different) moral appeals in party manifestos (n = 171,639) and tweets (n = 1,130,073). The results show that West European political elites use a fair amount of moral appeals in their political communication (41.6% of manifesto statements and 33.3% of tweets). Commonalities in the usage of moral language are larger than differences. Yet found differences are multidimensional. Especially when communication is less scripted, political elites tend to distinguish themselves from opponents in their appeals to different moral foundations. Most importantly, these appeals are congruent with ideological values. [ABSTRACT FROM AUTHOR]
Copyright of Political Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: The Ideological Predictors of Moral Appeals by European Political Elites; An Exploration of the Use of Moral Rhetoric in Multiparty Systems.
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  Data: <searchLink fieldCode="AR" term="%22Bos%2C+Linda%22">Bos, Linda</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Minihold%2C+Sophie%22">Minihold, Sophie</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Political+Psychology%22">Political Psychology</searchLink>. Feb2022, Vol. 43 Issue 1, p45-63. 19p. 1 Chart, 4 Graphs.
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  Data: <searchLink fieldCode="DE" term="%22Political+elites%22">Political elites</searchLink><br /><searchLink fieldCode="DE" term="%22Political+communication%22">Political communication</searchLink><br /><searchLink fieldCode="DE" term="%22Telecommunication+systems%22">Telecommunication systems</searchLink><br /><searchLink fieldCode="DE" term="%22Ethics%22">Ethics</searchLink><br /><searchLink fieldCode="DE" term="%22Rhetoric%22">Rhetoric</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22Austria%22">Austria</searchLink><br /><searchLink fieldCode="DE" term="%22Netherlands%22">Netherlands</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Moral rhetoric is a powerful tool for any politician. Yet knowledge on the actual use of political moral appeals is scarce and mostly limited to two‐party systems. This study is the first to systematically investigate the use of moral appeals in formal and informal political elite communication in the multiparty systems of Austria, Germany, and the Netherlands. This allows us to look beyond the unidimensional left‐right axis, instead investigating the extent to which the economic, the sociocultural, and the populist dimension explain differences in moral language. The Moral Foundations Dictionary is used in automated content analyses to study the presence of (different) moral appeals in party manifestos (n = 171,639) and tweets (n = 1,130,073). The results show that West European political elites use a fair amount of moral appeals in their political communication (41.6% of manifesto statements and 33.3% of tweets). Commonalities in the usage of moral language are larger than differences. Yet found differences are multidimensional. Especially when communication is less scripted, political elites tend to distinguish themselves from opponents in their appeals to different moral foundations. Most importantly, these appeals are congruent with ideological values. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Political Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1111/pops.12739
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      – Code: eng
        Text: English
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        PageCount: 19
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      – SubjectFull: Political elites
        Type: general
      – SubjectFull: Political communication
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      – SubjectFull: Telecommunication systems
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      – SubjectFull: Ethics
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      – SubjectFull: Rhetoric
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      – SubjectFull: Austria
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      – SubjectFull: Netherlands
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      – TitleFull: The Ideological Predictors of Moral Appeals by European Political Elites; An Exploration of the Use of Moral Rhetoric in Multiparty Systems.
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              Text: Feb2022
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              Y: 2022
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