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Social Media Discussions on the FDA's Modified Risk Tobacco Product Authorization of IQOS.

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Title: Social Media Discussions on the FDA's Modified Risk Tobacco Product Authorization of IQOS.
Authors: Jun, Jungmi (AUTHOR), Zhang, Nanlan (AUTHOR), Zain, Ali (AUTHOR), Mohammadi, Ehsan (AUTHOR)
Source: Substance Use & Misuse. 2022, Vol. 57 Issue 3, p472-480. 9p. 1 Diagram, 1 Chart.
Subjects: Marketing laws, Electronic cigarettes, Authors, Twitter (Web resource), Conversation, Debate, United States. Food & Drug Administration, Information resources, Descriptive statistics, Government policy, Automation, Tobacco products, Smoking, Policy sciences, Content analysis, Public opinion, World Wide Web, Tobacco
Geographic Terms: United States
Abstract: Background: The U.S. Food and Drug Administration (FDA) authorized the marketing of the IQOS tobacco heating system as a modified risk tobacco product (MRTP) in July 2020, permitting its 'reduced exposure' marketing. This decision is accompanied by much controversy among the global health community. We provide a preliminary analysis of Twitter conversations regarding the MRTP authorization of IQOS by identifying the authors, valence towards the policy decision, source of cited link, and focused topic. Methods: We analyzed 548 tweets mentioning MRTP posted between July 2016 (when PMI submitted the proposal) and October 2020. Results: We found a higher proportion of pro-MRTP valence (25.4%) than anti-MRTP (16.2%). Nearly half of the tweets (47.2%) expressing personal opinions presented pro-MRTP valence (vs. anti-MRTP = 23.9%). The FDA website was more frequently cited in pro-MRTP tweets (30.8% vs. anti = 4.8%), while tobacco control advocates' websites were cited only in anti-MRTP tweets (77.4% vs. pro = 0). Pro-MRTP valence appeared more frequently in tweets mentioning health (53.1% vs. anti =38.5%) and cessation (100% vs. anti = 0). Nearly 42% of tweets showed a bot score greater than.43, indicating a possibility of automation. Conclusion: Continuous efforts are needed to surveil the industry's attempts to create a climate of false consensus and circulate misinformation regarding MRTP on social media, as well as to assist non-scientific audiences' understanding of MRTP. [ABSTRACT FROM AUTHOR]
Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Social Media Discussions on the FDA's Modified Risk Tobacco Product Authorization of IQOS.
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  Data: <searchLink fieldCode="AR" term="%22Jun%2C+Jungmi%22">Jun, Jungmi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Nanlan%22">Zhang, Nanlan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zain%2C+Ali%22">Zain, Ali</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mohammadi%2C+Ehsan%22">Mohammadi, Ehsan</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Substance+Use+%26+Misuse%22">Substance Use & Misuse</searchLink>. 2022, Vol. 57 Issue 3, p472-480. 9p. 1 Diagram, 1 Chart.
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  Data: <searchLink fieldCode="DE" term="%22Marketing+laws%22">Marketing laws</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+cigarettes%22">Electronic cigarettes</searchLink><br /><searchLink fieldCode="DE" term="%22Authors%22">Authors</searchLink><br /><searchLink fieldCode="DE" term="%22Twitter+%28Web+resource%29%22">Twitter (Web resource)</searchLink><br /><searchLink fieldCode="DE" term="%22Conversation%22">Conversation</searchLink><br /><searchLink fieldCode="DE" term="%22Debate%22">Debate</searchLink><br /><searchLink fieldCode="DE" term="%22United+States%2E+Food+%26+Drug+Administration%22">United States. Food & Drug Administration</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources%22">Information resources</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Government+policy%22">Government policy</searchLink><br /><searchLink fieldCode="DE" term="%22Automation%22">Automation</searchLink><br /><searchLink fieldCode="DE" term="%22Tobacco+products%22">Tobacco products</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking%22">Smoking</searchLink><br /><searchLink fieldCode="DE" term="%22Policy+sciences%22">Policy sciences</searchLink><br /><searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Public+opinion%22">Public opinion</searchLink><br /><searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink><br /><searchLink fieldCode="DE" term="%22Tobacco%22">Tobacco</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background: The U.S. Food and Drug Administration (FDA) authorized the marketing of the IQOS tobacco heating system as a modified risk tobacco product (MRTP) in July 2020, permitting its 'reduced exposure' marketing. This decision is accompanied by much controversy among the global health community. We provide a preliminary analysis of Twitter conversations regarding the MRTP authorization of IQOS by identifying the authors, valence towards the policy decision, source of cited link, and focused topic. Methods: We analyzed 548 tweets mentioning MRTP posted between July 2016 (when PMI submitted the proposal) and October 2020. Results: We found a higher proportion of pro-MRTP valence (25.4%) than anti-MRTP (16.2%). Nearly half of the tweets (47.2%) expressing personal opinions presented pro-MRTP valence (vs. anti-MRTP = 23.9%). The FDA website was more frequently cited in pro-MRTP tweets (30.8% vs. anti = 4.8%), while tobacco control advocates' websites were cited only in anti-MRTP tweets (77.4% vs. pro = 0). Pro-MRTP valence appeared more frequently in tweets mentioning health (53.1% vs. anti =38.5%) and cessation (100% vs. anti = 0). Nearly 42% of tweets showed a bot score greater than.43, indicating a possibility of automation. Conclusion: Continuous efforts are needed to surveil the industry's attempts to create a climate of false consensus and circulate misinformation regarding MRTP on social media, as well as to assist non-scientific audiences' understanding of MRTP. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – Type: doi
        Value: 10.1080/10826084.2021.2019777
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      – Code: eng
        Text: English
    PhysicalDescription:
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        PageCount: 9
        StartPage: 472
    Subjects:
      – SubjectFull: Marketing laws
        Type: general
      – SubjectFull: Electronic cigarettes
        Type: general
      – SubjectFull: Authors
        Type: general
      – SubjectFull: Twitter (Web resource)
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      – SubjectFull: Conversation
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      – SubjectFull: United States. Food & Drug Administration
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      – SubjectFull: Information resources
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      – SubjectFull: Descriptive statistics
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      – SubjectFull: Government policy
        Type: general
      – SubjectFull: Automation
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      – SubjectFull: Tobacco products
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      – SubjectFull: Smoking
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      – SubjectFull: Policy sciences
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      – SubjectFull: Content analysis
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      – SubjectFull: Public opinion
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      – SubjectFull: World Wide Web
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      – SubjectFull: Tobacco
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      – SubjectFull: United States
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    Titles:
      – TitleFull: Social Media Discussions on the FDA's Modified Risk Tobacco Product Authorization of IQOS.
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              Text: 2022
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