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Nature imagery in user interface design: the influence on user perceptions of trust and aesthetics.

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Title: Nature imagery in user interface design: the influence on user perceptions of trust and aesthetics.
Authors: Rendell, Ashlea, Adam, Marc T. P., Eidels, Ami, Teubner, Timm
Source: Behaviour & Information Technology. Oct2022, Vol. 41 Issue 13, p2762-2778. 17p. 1 Diagram, 6 Charts, 4 Graphs.
Subjects: Aesthetics, Experimental design, Structural equation modeling, Research evaluation, User interfaces, Mathematical models, Consumer attitudes, Systems design, Water, Regression analysis, Consumer psychology, Cronbach's alpha, Multitrait multimethod techniques, Theory, Scale analysis (Psychology), Descriptive statistics, Research funding, Nature, Web development, Intention, Trust
Abstract: User interfaces often utilise imagery of pristine natural environments, even if the system's purpose and context are unrelated to nature. In this paper, we build on evolutionary psychology to develop a theoretical model for the influence of nature imagery on user perceptions of trust, visual aesthetics, and purchase intentions in a corporate sales setting. We evaluate our model by means of an online experiment (n = 408) using a website with different configurations of nature imagery. The results provide support for our theoretical model and hence confirm a positive influence of nature presence, that is, the extent to which the website allows a user to experience the natural environment as being present, on trust, visual aesthetics, and purchase intentions. Thereby, user perceptions of nature presence are specifically linked to nature imagery depicting water as well as vegetation. This study furthers our understanding of how the environmental context of on-site imagery can have subtle information processing benefits for users. For practitioners this study offers insight to the types of imagery that could be utilised more effectively in corporate interface designs. [ABSTRACT FROM AUTHOR]
Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Nature imagery in user interface design: the influence on user perceptions of trust and aesthetics.
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  Data: <searchLink fieldCode="AR" term="%22Rendell%2C+Ashlea%22">Rendell, Ashlea</searchLink><br /><searchLink fieldCode="AR" term="%22Adam%2C+Marc+T%2E+P%2E%22">Adam, Marc T. P.</searchLink><br /><searchLink fieldCode="AR" term="%22Eidels%2C+Ami%22">Eidels, Ami</searchLink><br /><searchLink fieldCode="AR" term="%22Teubner%2C+Timm%22">Teubner, Timm</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Behaviour+%26+Information+Technology%22">Behaviour & Information Technology</searchLink>. Oct2022, Vol. 41 Issue 13, p2762-2778. 17p. 1 Diagram, 6 Charts, 4 Graphs.
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  Data: <searchLink fieldCode="DE" term="%22Aesthetics%22">Aesthetics</searchLink><br /><searchLink fieldCode="DE" term="%22Experimental+design%22">Experimental design</searchLink><br /><searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink><br /><searchLink fieldCode="DE" term="%22Research+evaluation%22">Research evaluation</searchLink><br /><searchLink fieldCode="DE" term="%22User+interfaces%22">User interfaces</searchLink><br /><searchLink fieldCode="DE" term="%22Mathematical+models%22">Mathematical models</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Systems+design%22">Systems design</searchLink><br /><searchLink fieldCode="DE" term="%22Water%22">Water</searchLink><br /><searchLink fieldCode="DE" term="%22Regression+analysis%22">Regression analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+psychology%22">Consumer psychology</searchLink><br /><searchLink fieldCode="DE" term="%22Cronbach's+alpha%22">Cronbach's alpha</searchLink><br /><searchLink fieldCode="DE" term="%22Multitrait+multimethod+techniques%22">Multitrait multimethod techniques</searchLink><br /><searchLink fieldCode="DE" term="%22Theory%22">Theory</searchLink><br /><searchLink fieldCode="DE" term="%22Scale+analysis+%28Psychology%29%22">Scale analysis (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Nature%22">Nature</searchLink><br /><searchLink fieldCode="DE" term="%22Web+development%22">Web development</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br /><searchLink fieldCode="DE" term="%22Trust%22">Trust</searchLink>
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  Data: User interfaces often utilise imagery of pristine natural environments, even if the system's purpose and context are unrelated to nature. In this paper, we build on evolutionary psychology to develop a theoretical model for the influence of nature imagery on user perceptions of trust, visual aesthetics, and purchase intentions in a corporate sales setting. We evaluate our model by means of an online experiment (n = 408) using a website with different configurations of nature imagery. The results provide support for our theoretical model and hence confirm a positive influence of nature presence, that is, the extent to which the website allows a user to experience the natural environment as being present, on trust, visual aesthetics, and purchase intentions. Thereby, user perceptions of nature presence are specifically linked to nature imagery depicting water as well as vegetation. This study furthers our understanding of how the environmental context of on-site imagery can have subtle information processing benefits for users. For practitioners this study offers insight to the types of imagery that could be utilised more effectively in corporate interface designs. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Behaviour & Information Technology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/0144929X.2021.1946592
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      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 2762
    Subjects:
      – SubjectFull: Aesthetics
        Type: general
      – SubjectFull: Experimental design
        Type: general
      – SubjectFull: Structural equation modeling
        Type: general
      – SubjectFull: Research evaluation
        Type: general
      – SubjectFull: User interfaces
        Type: general
      – SubjectFull: Mathematical models
        Type: general
      – SubjectFull: Consumer attitudes
        Type: general
      – SubjectFull: Systems design
        Type: general
      – SubjectFull: Water
        Type: general
      – SubjectFull: Regression analysis
        Type: general
      – SubjectFull: Consumer psychology
        Type: general
      – SubjectFull: Cronbach's alpha
        Type: general
      – SubjectFull: Multitrait multimethod techniques
        Type: general
      – SubjectFull: Theory
        Type: general
      – SubjectFull: Scale analysis (Psychology)
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      – SubjectFull: Descriptive statistics
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      – SubjectFull: Research funding
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      – SubjectFull: Nature
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      – SubjectFull: Web development
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      – SubjectFull: Intention
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      – SubjectFull: Trust
        Type: general
    Titles:
      – TitleFull: Nature imagery in user interface design: the influence on user perceptions of trust and aesthetics.
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            NameFull: Rendell, Ashlea
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            NameFull: Adam, Marc T. P.
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            NameFull: Eidels, Ami
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              Text: Oct2022
              Type: published
              Y: 2022
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            – TitleFull: Behaviour & Information Technology
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