APA (7th ed.) Citation

Wang, S., Hu, F., Yang, Z., Gao, L., & Wang, L. (2024). The bellwether of community: The influence of lead users' characteristics on ordinary users' participation in online brand communities. Journal of Consumer Behaviour, 23(3), 1219. https://doi.org/10.1002/cb.2250

Chicago Style (17th ed.) Citation

Wang, Shu, Fei Hu, Zhiyong Yang, Libei Gao, and Li Wang. "The Bellwether of Community: The Influence of Lead Users' Characteristics on Ordinary Users' Participation in Online Brand Communities." Journal of Consumer Behaviour 23, no. 3 (2024): 1219. https://doi.org/10.1002/cb.2250.

MLA (9th ed.) Citation

Wang, Shu, et al. "The Bellwether of Community: The Influence of Lead Users' Characteristics on Ordinary Users' Participation in Online Brand Communities." Journal of Consumer Behaviour, vol. 23, no. 3, 2024, p. 1219, https://doi.org/10.1002/cb.2250.