Guest editorial overview: 'Mapping the future of consumer behaviour using disruptive technologies'.
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| Title: | Guest editorial overview: 'Mapping the future of consumer behaviour using disruptive technologies'. |
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| Authors: | Behl, Abhishek (AUTHOR), Nigam, Achint (AUTHOR), Vrontis, Demetris (AUTHOR) |
| Source: | Journal of Consumer Behaviour. Jul2024, Vol. 23 Issue 4, p1854-1858. 5p. |
| Subjects: | Consumer behavior, Disruptive innovations, Digital twin, Artificial intelligence, Business planning, Cryptocurrencies |
| Abstract: | Businesses of the 21st century are utilizing technology in developing offerings for the growth of their businesses. From taking a minor role in formulating business decisions, technologies now have a larger stake. Disruptive technologies like artificial intelligence, virtual reality, robotics, blockchain, 3D printing, 5G, Internet‐of‐Things, digital twins and augmented reality are changing how marketing strategies are developed and consumer behaviour is shaped. Our special issue contributes to enhancing the academic and industry‐relevant knowledge of such new‐age technologies and their marketing implications. The papers in this issue focus on the changing consumer behaviour in sectors like healthcare, apparel, footwear to highlight the critical role played by disruptive tech in shaping the modern world marketing and business plans. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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