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Engaging partners, lay persons, and learners through effective marketing and messaging.

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Title: Engaging partners, lay persons, and learners through effective marketing and messaging.
Authors: Johnson, Theodore M., Freiji, Jason, Moore, Miranda A., Bender, Alexis A., Munroe, Dominique, Geresu, Hayat, Baxter, Grayson Gunn, Epps, Fayron, Taylor, Leslie F., Bussey‐Jones, Jada, Sharp, Travis, Suggs, Andy
Source: Journal of the American Geriatrics Society. Aug2024 Supplement, Vol. 72, pS43-S46. 4p.
Subjects: Labels, Curriculum, Health services accessibility, Human services programs, Interprofessional relations, Research funding, Signs & symbols, Medical care, Marketing, Learning, Age, Business, Public relations, Organizational goals, Quality assurance, Patient participation, Labor supply
Abstract: The article focuses on the approach in developing a branding and marketing strategy to bolster the effectiveness of the 2019-2024 U.S. Health Resources and Services Administration (HRSA) Geriatric Workforce Enhancement Program (GWEP). Topics discussed include the names, logos and taglines proposed to established the program's identity, Brand identity, position and strategy, and the program's marketing strategy for its partners.
Database: Psychology and Behavioral Sciences Collection
FullText Text:
  Availability: 0
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 178715231
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
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  Data: Engaging partners, lay persons, and learners through effective marketing and messaging.
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  Data: <searchLink fieldCode="AR" term="%22Johnson%2C+Theodore+M%2E%22">Johnson, Theodore M.</searchLink><br /><searchLink fieldCode="AR" term="%22Freiji%2C+Jason%22">Freiji, Jason</searchLink><br /><searchLink fieldCode="AR" term="%22Moore%2C+Miranda+A%2E%22">Moore, Miranda A.</searchLink><br /><searchLink fieldCode="AR" term="%22Bender%2C+Alexis+A%2E%22">Bender, Alexis A.</searchLink><br /><searchLink fieldCode="AR" term="%22Munroe%2C+Dominique%22">Munroe, Dominique</searchLink><br /><searchLink fieldCode="AR" term="%22Geresu%2C+Hayat%22">Geresu, Hayat</searchLink><br /><searchLink fieldCode="AR" term="%22Baxter%2C+Grayson+Gunn%22">Baxter, Grayson Gunn</searchLink><br /><searchLink fieldCode="AR" term="%22Epps%2C+Fayron%22">Epps, Fayron</searchLink><br /><searchLink fieldCode="AR" term="%22Taylor%2C+Leslie+F%2E%22">Taylor, Leslie F.</searchLink><br /><searchLink fieldCode="AR" term="%22Bussey‐Jones%2C+Jada%22">Bussey‐Jones, Jada</searchLink><br /><searchLink fieldCode="AR" term="%22Sharp%2C+Travis%22">Sharp, Travis</searchLink><br /><searchLink fieldCode="AR" term="%22Suggs%2C+Andy%22">Suggs, Andy</searchLink>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+American+Geriatrics+Society%22">Journal of the American Geriatrics Society</searchLink>. Aug2024 Supplement, Vol. 72, pS43-S46. 4p.
– Name: Subject
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  Data: <searchLink fieldCode="DE" term="%22Labels%22">Labels</searchLink><br /><searchLink fieldCode="DE" term="%22Curriculum%22">Curriculum</searchLink><br /><searchLink fieldCode="DE" term="%22Health+services+accessibility%22">Health services accessibility</searchLink><br /><searchLink fieldCode="DE" term="%22Human+services+programs%22">Human services programs</searchLink><br /><searchLink fieldCode="DE" term="%22Interprofessional+relations%22">Interprofessional relations</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Signs+%26+symbols%22">Signs & symbols</searchLink><br /><searchLink fieldCode="DE" term="%22Medical+care%22">Medical care</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Learning%22">Learning</searchLink><br /><searchLink fieldCode="DE" term="%22Age%22">Age</searchLink><br /><searchLink fieldCode="DE" term="%22Business%22">Business</searchLink><br /><searchLink fieldCode="DE" term="%22Public+relations%22">Public relations</searchLink><br /><searchLink fieldCode="DE" term="%22Organizational+goals%22">Organizational goals</searchLink><br /><searchLink fieldCode="DE" term="%22Quality+assurance%22">Quality assurance</searchLink><br /><searchLink fieldCode="DE" term="%22Patient+participation%22">Patient participation</searchLink><br /><searchLink fieldCode="DE" term="%22Labor+supply%22">Labor supply</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The article focuses on the approach in developing a branding and marketing strategy to bolster the effectiveness of the 2019-2024 U.S. Health Resources and Services Administration (HRSA) Geriatric Workforce Enhancement Program (GWEP). Topics discussed include the names, logos and taglines proposed to established the program's identity, Brand identity, position and strategy, and the program's marketing strategy for its partners.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=178715231
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1111/jgs.18914
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: S43
    Subjects:
      – SubjectFull: Labels
        Type: general
      – SubjectFull: Curriculum
        Type: general
      – SubjectFull: Health services accessibility
        Type: general
      – SubjectFull: Human services programs
        Type: general
      – SubjectFull: Interprofessional relations
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: Signs & symbols
        Type: general
      – SubjectFull: Medical care
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Learning
        Type: general
      – SubjectFull: Age
        Type: general
      – SubjectFull: Business
        Type: general
      – SubjectFull: Public relations
        Type: general
      – SubjectFull: Organizational goals
        Type: general
      – SubjectFull: Quality assurance
        Type: general
      – SubjectFull: Patient participation
        Type: general
      – SubjectFull: Labor supply
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      – TitleFull: Engaging partners, lay persons, and learners through effective marketing and messaging.
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              M: 08
              Text: Aug2024 Supplement
              Type: published
              Y: 2024
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