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Evidence for an Asymmetric Switch Cost in State Creativity.

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Title: Evidence for an Asymmetric Switch Cost in State Creativity.
Authors: Cortes, Robert A. (AUTHOR), Peña, Mafalda C.B. (AUTHOR), Daker, Richard J. (AUTHOR), Colaizzi, Griffin A. (AUTHOR), Green, Adam E. (AUTHOR)
Source: Creativity Research Journal. Oct-Dec2024, Vol. 36 Issue 4, p629-639. 11p.
Subjects: Switching costs, Legal evidence, Cost shifting, Creative ability, Cognition
Abstract: The role of top-down control in divergent creativity remains heavily debated. An outstanding question about the state dynamics of creativity concerns acute shifts between heightened and lowered creative states. Particularly, do transitions between creative states incur a "switch cost" as observed in other domains of cognition? Prior research showed that asymmetric switch costs are often incurred such that reaction time is asymmetrically slower when participants switch from a task involving more top-down control to a task involving less top-down control. We tested the hypothesis that frequent acute transitions from creativity-cued responding (associated with heightened creative state) to uncued responding (associated with lowered creative state) would incur an asymmetric switch cost such that uncued responding would be disproportionately impacted by state changes. We utilized the "thin slices" verb generation task in a task-switching paradigm. Consistent with the hypothesis of asymmetric switch costs in shifts between creative states, we observed a substantial switch cost when switching from creativity-cued trials to uncued trials, but no switch cost when switching from uncued trials to creativity-cued trials. These findings provide indirect evidence that heightened creative states may require substantially more top-down control than lowered creative states, supporting the theory that divergent creativity requires increased top-down control. [ABSTRACT FROM AUTHOR]
Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Evidence for an Asymmetric Switch Cost in State Creativity.
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  Data: <searchLink fieldCode="JN" term="%22Creativity+Research+Journal%22">Creativity Research Journal</searchLink>. Oct-Dec2024, Vol. 36 Issue 4, p629-639. 11p.
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  Data: <searchLink fieldCode="DE" term="%22Switching+costs%22">Switching costs</searchLink><br /><searchLink fieldCode="DE" term="%22Legal+evidence%22">Legal evidence</searchLink><br /><searchLink fieldCode="DE" term="%22Cost+shifting%22">Cost shifting</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+ability%22">Creative ability</searchLink><br /><searchLink fieldCode="DE" term="%22Cognition%22">Cognition</searchLink>
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  Label: Abstract
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  Data: The role of top-down control in divergent creativity remains heavily debated. An outstanding question about the state dynamics of creativity concerns acute shifts between heightened and lowered creative states. Particularly, do transitions between creative states incur a "switch cost" as observed in other domains of cognition? Prior research showed that asymmetric switch costs are often incurred such that reaction time is asymmetrically slower when participants switch from a task involving more top-down control to a task involving less top-down control. We tested the hypothesis that frequent acute transitions from creativity-cued responding (associated with heightened creative state) to uncued responding (associated with lowered creative state) would incur an asymmetric switch cost such that uncued responding would be disproportionately impacted by state changes. We utilized the "thin slices" verb generation task in a task-switching paradigm. Consistent with the hypothesis of asymmetric switch costs in shifts between creative states, we observed a substantial switch cost when switching from creativity-cued trials to uncued trials, but no switch cost when switching from uncued trials to creativity-cued trials. These findings provide indirect evidence that heightened creative states may require substantially more top-down control than lowered creative states, supporting the theory that divergent creativity requires increased top-down control. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/10400419.2023.2212999
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      – Code: eng
        Text: English
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      – SubjectFull: Cost shifting
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              Text: Oct-Dec2024
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