SUSTAINABLE ENTREPRENEURSHIP AND NEW BUSINESS MODELS: A MARKET RESEARCH IN COLOMBIA.
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| Title: | SUSTAINABLE ENTREPRENEURSHIP AND NEW BUSINESS MODELS: A MARKET RESEARCH IN COLOMBIA. |
|---|---|
| Alternate Title: | EMPREENDEDORISMO SUSTENTÁVEL E NOVOS MODELOS DE NEGÓCIOS: UMA PESQUISA DE MERCADO NA COLÔMBIA. |
| Authors: | Sánchez-Hernández, M. Isabel, Dorado-Mayorga, Elena, Pereira Álvarez, Guillermo Alberto, Osorio-Atehortúa, Ubeimar, Malavera-Pineda, Sandra M., Alberto Montoya-Quintero, Jaime |
| Source: | Brazilian Journal of Management / Revista de Administração da UFSM. Oct-Dec2024, Vol. 17 Issue 4, p875-894. 20p. |
| Subjects: | Social engineering (Political science), Decision making in investments, Business models, Social impact, Moral attitudes |
| Abstract (English): | Purpose: The aim of this work is to approach the concept of sustainable entrepreneurship from a theoretical and a practical point of view, paying attention to new business models that are emerging around the world for social innovation. In this context, we focus the attention on the business model called one-for-one and we wonder whether the Colombian market should be a good option for developing this business model. Design/methodology/approach: To test the viability of the business model one-for-one we conducted a market research in March 2019, with a sample of students from two higher education institutions in the city of Medellin (Colombia). Findings: The results of the empirical research show the positive moral attitude of Colombian to solve social problems, but also the market immaturity because of the relative low purchase intentions found in Colombian potential consumers. Research limitations/implications: Not exempt from criticism, this work defends innovative business models standing for a business driven concept of sustainability which focusses on increasing both economic as well as social value. Practical implications - The model of donating one item to someone in need, for each item purchased, could be considered in the future a viable option for developing business models in Colombia. Social implications - Nowadays and more than never before, society requires that the actions of companies are aimed at contributing to social development and environmental sustainability, as well as economic viability. Companies oriented towards present and future sustainability in the decision making of purchase or investment will be an important source of competitive advantages in the near future. Originality/value: Although the study of sustainable entrepreneurship is still in very early stages in Latin American countries, this work shed light on the topic analyzing the business model one-for-one as a potential mean to foster a transition towards more sustainable societies. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Objetivo: O objetivo deste trabalho é abordar o conceito de empreendedorismo sustentável do ponto de vista teórico e prático, atentando para novos modelos de negócios que estão surgindo em todo o mundo para a inovação social. Nesse contexto, foca-se a atenção no modelo de negócio denominado one-for-one e busca-se entender se o mercado colombiano deve ser uma boa opção para o desenvolvimento desse modelo de negócio. Metodologia - Para testar a viabilidade do modelo de negócios one-for-one, realizou-se uma pesquisa de mercado em março de 2019, com uma amostra de alunos de duas instituições de ensino superior da cidade de Medellín (Colômbia). Resultados - Os resultados da pesquisa empírica mostram a atitude moral positiva do colombiano para resolver os problemas sociais, mas também a imaturidade do mercado devido às baixas intenções de compra encontradas nos consumidores potenciais colombianos. Limitações/implicações da pesquisa: Não isento de críticas, este trabalho defende modelos de negócios inovadores que representam um conceito de sustentabilidade orientado para o negócio, que se concentra no aumento do valor econômico e social. Implicações práticas - O modelo de doar um item a um necessitado, para cada item adquirido, pode ser considerado no futuro uma opção viável para o desenvolvimento de modelos de negócios na Colômbia. Implicações sociais - Cada vez mais, a sociedade exige que as ações das empresas contribuam para o desenvolvimento social e para a sustentabilidade ambiental, bem como com a viabilidade econômica. Empresas orientadas para a sustentabilidade presente e futura na tomada de decisão de compra ou investimentos, serão importantes fontes de vantagens competitivas em um futuro próximo. Originalidade/valor: Embora o estudo do empreendedorismo sustentável ainda esteja em seus estágios iniciais nos países latino-americanos, este trabalho lança luz sobre o tema, analisando o modelo de negócios one-for-one como um meio potencial para promover uma transição para sociedades mais sustentáveis. [ABSTRACT FROM AUTHOR] |
| Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 182490032 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: SUSTAINABLE ENTREPRENEURSHIP AND NEW BUSINESS MODELS: A MARKET RESEARCH IN COLOMBIA. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: EMPREENDEDORISMO SUSTENTÁVEL E NOVOS MODELOS DE NEGÓCIOS: UMA PESQUISA DE MERCADO NA COLÔMBIA. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Sánchez-Hernández%2C+M%2E+Isabel%22">Sánchez-Hernández, M. Isabel</searchLink><br /><searchLink fieldCode="AR" term="%22Dorado-Mayorga%2C+Elena%22">Dorado-Mayorga, Elena</searchLink><br /><searchLink fieldCode="AR" term="%22Pereira+Álvarez%2C+Guillermo+Alberto%22">Pereira Álvarez, Guillermo Alberto</searchLink><br /><searchLink fieldCode="AR" term="%22Osorio-Atehortúa%2C+Ubeimar%22">Osorio-Atehortúa, Ubeimar</searchLink><br /><searchLink fieldCode="AR" term="%22Malavera-Pineda%2C+Sandra+M%2E%22">Malavera-Pineda, Sandra M.</searchLink><br /><searchLink fieldCode="AR" term="%22Alberto+Montoya-Quintero%2C+Jaime%22">Alberto Montoya-Quintero, Jaime</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Brazilian+Journal+of+Management+%2F+Revista+de+Administração+da+UFSM%22">Brazilian Journal of Management / Revista de Administração da UFSM</searchLink>. Oct-Dec2024, Vol. 17 Issue 4, p875-894. 20p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Social+engineering+%28Political+science%29%22">Social engineering (Political science)</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+making+in+investments%22">Decision making in investments</searchLink><br /><searchLink fieldCode="DE" term="%22Business+models%22">Business models</searchLink><br /><searchLink fieldCode="DE" term="%22Social+impact%22">Social impact</searchLink><br /><searchLink fieldCode="DE" term="%22Moral+attitudes%22">Moral attitudes</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Purpose: The aim of this work is to approach the concept of sustainable entrepreneurship from a theoretical and a practical point of view, paying attention to new business models that are emerging around the world for social innovation. In this context, we focus the attention on the business model called one-for-one and we wonder whether the Colombian market should be a good option for developing this business model. Design/methodology/approach: To test the viability of the business model one-for-one we conducted a market research in March 2019, with a sample of students from two higher education institutions in the city of Medellin (Colombia). Findings: The results of the empirical research show the positive moral attitude of Colombian to solve social problems, but also the market immaturity because of the relative low purchase intentions found in Colombian potential consumers. Research limitations/implications: Not exempt from criticism, this work defends innovative business models standing for a business driven concept of sustainability which focusses on increasing both economic as well as social value. Practical implications - The model of donating one item to someone in need, for each item purchased, could be considered in the future a viable option for developing business models in Colombia. Social implications - Nowadays and more than never before, society requires that the actions of companies are aimed at contributing to social development and environmental sustainability, as well as economic viability. Companies oriented towards present and future sustainability in the decision making of purchase or investment will be an important source of competitive advantages in the near future. Originality/value: Although the study of sustainable entrepreneurship is still in very early stages in Latin American countries, this work shed light on the topic analyzing the business model one-for-one as a potential mean to foster a transition towards more sustainable societies. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Portuguese) Group: Ab Data: Objetivo: O objetivo deste trabalho é abordar o conceito de empreendedorismo sustentável do ponto de vista teórico e prático, atentando para novos modelos de negócios que estão surgindo em todo o mundo para a inovação social. Nesse contexto, foca-se a atenção no modelo de negócio denominado one-for-one e busca-se entender se o mercado colombiano deve ser uma boa opção para o desenvolvimento desse modelo de negócio. Metodologia - Para testar a viabilidade do modelo de negócios one-for-one, realizou-se uma pesquisa de mercado em março de 2019, com uma amostra de alunos de duas instituições de ensino superior da cidade de Medellín (Colômbia). Resultados - Os resultados da pesquisa empírica mostram a atitude moral positiva do colombiano para resolver os problemas sociais, mas também a imaturidade do mercado devido às baixas intenções de compra encontradas nos consumidores potenciais colombianos. Limitações/implicações da pesquisa: Não isento de críticas, este trabalho defende modelos de negócios inovadores que representam um conceito de sustentabilidade orientado para o negócio, que se concentra no aumento do valor econômico e social. Implicações práticas - O modelo de doar um item a um necessitado, para cada item adquirido, pode ser considerado no futuro uma opção viável para o desenvolvimento de modelos de negócios na Colômbia. Implicações sociais - Cada vez mais, a sociedade exige que as ações das empresas contribuam para o desenvolvimento social e para a sustentabilidade ambiental, bem como com a viabilidade econômica. Empresas orientadas para a sustentabilidade presente e futura na tomada de decisão de compra ou investimentos, serão importantes fontes de vantagens competitivas em um futuro próximo. Originalidade/valor: Embora o estudo do empreendedorismo sustentável ainda esteja em seus estágios iniciais nos países latino-americanos, este trabalho lança luz sobre o tema, analisando o modelo de negócios one-for-one como um meio potencial para promover uma transição para sociedades mais sustentáveis. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.5902/1983465955278 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 20 StartPage: 875 Subjects: – SubjectFull: Social engineering (Political science) Type: general – SubjectFull: Decision making in investments Type: general – SubjectFull: Business models Type: general – SubjectFull: Social impact Type: general – SubjectFull: Moral attitudes Type: general Titles: – TitleFull: SUSTAINABLE ENTREPRENEURSHIP AND NEW BUSINESS MODELS: A MARKET RESEARCH IN COLOMBIA. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Sánchez-Hernández, M. Isabel – PersonEntity: Name: NameFull: Dorado-Mayorga, Elena – PersonEntity: Name: NameFull: Pereira Álvarez, Guillermo Alberto – PersonEntity: Name: NameFull: Osorio-Atehortúa, Ubeimar – PersonEntity: Name: NameFull: Malavera-Pineda, Sandra M. – PersonEntity: Name: NameFull: Alberto Montoya-Quintero, Jaime IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 10 Text: Oct-Dec2024 Type: published Y: 2024 Identifiers: – Type: issn-print Value: 19834659 Numbering: – Type: volume Value: 17 – Type: issue Value: 4 Titles: – TitleFull: Brazilian Journal of Management / Revista de Administração da UFSM Type: main |
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