"É nossa, é Do Brasil Inteiro" (It's Ours, It's for the Whole of Brazil"): Football, The Yellow Shirt, National Politics, and Conjunctural Contestation.

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Title: "É nossa, é Do Brasil Inteiro" (It's Ours, It's for the Whole of Brazil"): Football, The Yellow Shirt, National Politics, and Conjunctural Contestation.
Authors: Clift, Bryan C. (AUTHOR), Andrews, David L. (AUTHOR), Lopes, Victor B. (AUTHOR)
Source: Leisure Sciences. 2025, Vol. 47 Issue 3, p499-517. 19p.
Subjects: Soccer, Right-wing populism, Political doctrines, National character, National emblems
Geographic Terms: Brazil
Abstract: From a resonant and highly mythologized symbol of an imagined national coherence in the 1950s, today the iconic yellow Brazilian football (soccer) shirt–the amarelinha–is an emotive site for political contestation and struggle between the forces of the Brazilian right and left. Within a contemporary Brazilian conjuncture fraught by conjoined political, economic, and cultural schisms, the shirt has become what Stuart Hall (p. 354) referred to as a "constant battlefield" upon which warring national political ideologies and imaginaries have fought for ascendancy. In contextually mapping the shifting and increasingly contentious relationship between the amarelinha and the Brazilian national imaginary, we utilize a critical conjuncturalism in critically explicating three indicative moments: 1) the shirt's historical articulation, and initial relative stasis, as a symbol of a modern Brazilian national unity, pride, and optimism in the period from the 1950s to 2010s; 2) the disarticulation and hijacking of the shirt by an emergent right-wing populist movement during the mid-2010s, vanguarded by future President Jair Bolsonaro, and visibly supported by many popular athletes (i.e. Neymar, Nelson Piquet); and 3) the subsequent rearticulation of the shirt, and indeed the national political imaginary, by the countervailing forces of the Brazilian political left including leading journalists and athletes (i.e. Richarlison, Walter Casagrande). As such, our aim is to contextually examine how the shirt has, in a dialectical sense, become both a product and producer of the ideological and affective schisms responsible for the fraying (yet also potentially rebuilding) of Brazilian national identity and society. [ABSTRACT FROM AUTHOR]
Copyright of Leisure Sciences is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: "É nossa, é Do Brasil Inteiro" (It's Ours, It's for the Whole of Brazil"): Football, The Yellow Shirt, National Politics, and Conjunctural Contestation.
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  Data: From a resonant and highly mythologized symbol of an imagined national coherence in the 1950s, today the iconic yellow Brazilian football (soccer) shirt–the amarelinha–is an emotive site for political contestation and struggle between the forces of the Brazilian right and left. Within a contemporary Brazilian conjuncture fraught by conjoined political, economic, and cultural schisms, the shirt has become what Stuart Hall (p. 354) referred to as a "constant battlefield" upon which warring national political ideologies and imaginaries have fought for ascendancy. In contextually mapping the shifting and increasingly contentious relationship between the amarelinha and the Brazilian national imaginary, we utilize a critical conjuncturalism in critically explicating three indicative moments: 1) the shirt's historical articulation, and initial relative stasis, as a symbol of a modern Brazilian national unity, pride, and optimism in the period from the 1950s to 2010s; 2) the disarticulation and hijacking of the shirt by an emergent right-wing populist movement during the mid-2010s, vanguarded by future President Jair Bolsonaro, and visibly supported by many popular athletes (i.e. Neymar, Nelson Piquet); and 3) the subsequent rearticulation of the shirt, and indeed the national political imaginary, by the countervailing forces of the Brazilian political left including leading journalists and athletes (i.e. Richarlison, Walter Casagrande). As such, our aim is to contextually examine how the shirt has, in a dialectical sense, become both a product and producer of the ideological and affective schisms responsible for the fraying (yet also potentially rebuilding) of Brazilian national identity and society. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Leisure Sciences is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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      – SubjectFull: Political doctrines
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      – TitleFull: "É nossa, é Do Brasil Inteiro" (It's Ours, It's for the Whole of Brazil"): Football, The Yellow Shirt, National Politics, and Conjunctural Contestation.
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              Text: 2025
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