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A Study on the Impact Mechanisms of Users' Behavioral Intentions Towards Augmented Reality Picture Books for Adult Readers.

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Title: A Study on the Impact Mechanisms of Users' Behavioral Intentions Towards Augmented Reality Picture Books for Adult Readers.
Authors: Deng, Liyuan (AUTHOR), Wei, Wei (AUTHOR), Chen, Jiangjie (AUTHOR)
Source: International Journal of Human-Computer Interaction. Mar2025, Vol. 41 Issue 5, p3285-3302. 18p.
Subjects: Structural equation modeling, Picture books, Aesthetic experience, Augmented reality, Emotional experience
Abstract: Currently, the picture book market for adult readers is on the rise, and the development of AR (Augmented Reality) technology has introduced new possibilities for its growth. This study aims to explore the factors that may influence the intention of adult readers to use AR picture books. We employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. Through offline recruitment and experiential sessions, we collected and analyzed 332 valid questionnaires, constructing a structural equation model of adult AR picture book user behavior intentions. Functional experience, action experience, aesthetic experience, and emotional experience all have positive effect on the adults' intention to use AR picture books. The path coefficients for these relationships are relatively close, at 0.275, 0.225, 0.176, and 0.267, respectively. Perceived interactivity has a positive effect on perceived playfulness, with the largest path coefficient among all relationship paths at 0.585. Furthermore, both perceived interactivity and perceived playfulness positively influence functional experience, action experience, aesthetic experience, and emotional experience. The path coefficients of perceived interactivity for these four experiences are 0.473, 0.388, 0.413, and 0.342, respectively, while those of perceived playfulness are 0.359, 0.368, 0.362, and 0.422, respectively. Based on these findings, the study offers recommendations for optimizing the design of AR picture books for adults, aiming to enhance their reading experience, meet their needs, and provide valuable guidance for the future development of this emerging industry. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Label: Title
  Group: Ti
  Data: A Study on the Impact Mechanisms of Users' Behavioral Intentions Towards Augmented Reality Picture Books for Adult Readers.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Deng%2C+Liyuan%22">Deng, Liyuan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Wei%2C+Wei%22">Wei, Wei</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chen%2C+Jiangjie%22">Chen, Jiangjie</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Mar2025, Vol. 41 Issue 5, p3285-3302. 18p.
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  Data: <searchLink fieldCode="DE" term="%22Structural+equation+modeling%22">Structural equation modeling</searchLink><br /><searchLink fieldCode="DE" term="%22Picture+books%22">Picture books</searchLink><br /><searchLink fieldCode="DE" term="%22Aesthetic+experience%22">Aesthetic experience</searchLink><br /><searchLink fieldCode="DE" term="%22Augmented+reality%22">Augmented reality</searchLink><br /><searchLink fieldCode="DE" term="%22Emotional+experience%22">Emotional experience</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Currently, the picture book market for adult readers is on the rise, and the development of AR (Augmented Reality) technology has introduced new possibilities for its growth. This study aims to explore the factors that may influence the intention of adult readers to use AR picture books. We employed the Partial Least Squares Structural Equation Modeling (PLS-SEM) method for analysis. Through offline recruitment and experiential sessions, we collected and analyzed 332 valid questionnaires, constructing a structural equation model of adult AR picture book user behavior intentions. Functional experience, action experience, aesthetic experience, and emotional experience all have positive effect on the adults' intention to use AR picture books. The path coefficients for these relationships are relatively close, at 0.275, 0.225, 0.176, and 0.267, respectively. Perceived interactivity has a positive effect on perceived playfulness, with the largest path coefficient among all relationship paths at 0.585. Furthermore, both perceived interactivity and perceived playfulness positively influence functional experience, action experience, aesthetic experience, and emotional experience. The path coefficients of perceived interactivity for these four experiences are 0.473, 0.388, 0.413, and 0.342, respectively, while those of perceived playfulness are 0.359, 0.368, 0.362, and 0.422, respectively. Based on these findings, the study offers recommendations for optimizing the design of AR picture books for adults, aiming to enhance their reading experience, meet their needs, and provide valuable guidance for the future development of this emerging industry. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/10447318.2024.2334556
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 3285
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      – SubjectFull: Structural equation modeling
        Type: general
      – SubjectFull: Picture books
        Type: general
      – SubjectFull: Aesthetic experience
        Type: general
      – SubjectFull: Augmented reality
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      – SubjectFull: Emotional experience
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      – TitleFull: A Study on the Impact Mechanisms of Users' Behavioral Intentions Towards Augmented Reality Picture Books for Adult Readers.
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            NameFull: Deng, Liyuan
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            NameFull: Wei, Wei
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            NameFull: Chen, Jiangjie
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            – D: 01
              M: 03
              Text: Mar2025
              Type: published
              Y: 2025
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            – TitleFull: International Journal of Human-Computer Interaction
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