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Effects of Time on the Norm of Reciprocity.

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Title: Effects of Time on the Norm of Reciprocity.
Authors: Burger, Jerry M., Horita, Misa, Kinoshita, Lisa, Roberts, Kris, Vera, Christopher
Source: Basic & Applied Social Psychology. Mar1997, Vol. 19 Issue 1, p91-100. 10p. 2 Charts.
Subjects: Reciprocity (Commerce), Social norms, Social control, Customary law, Social psychology, Psychology
Abstract: The norm of reciprocity is a widely accepted social rule that requires us to return favors to those who do something nice for us. We conducted two experiments to test the hypothesis that the obligation to return favors diminishes as the amount of time between the initial favor and the opportunity to reciprocate grows. Participants in the first experiment were given an opportunity to return a favor either 5 min or 1 week after receiving a free soft drink from a confederate. Participants inthe 5-min condition agreed to the confederate's request to deliver an envelope across campus more often than control group participants receiving only the request. However, participants in the 1-week condition showed no significant reciprocity effect. Participants in the second experiment indicated in hypothetical scenarios that they would be less likely to return a favor as the length of time since the favor increased. We interpret the findings to mean that the norm of reciprocity does not mandate an open-ended obligation to return a favor. Rather, the social rule requires only that we return acts of kindness within a reasonable period of time. [ABSTRACT FROM AUTHOR]
Copyright of Basic & Applied Social Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Effects of Time on the Norm of Reciprocity.
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  Data: <searchLink fieldCode="DE" term="%22Reciprocity+%28Commerce%29%22">Reciprocity (Commerce)</searchLink><br /><searchLink fieldCode="DE" term="%22Social+norms%22">Social norms</searchLink><br /><searchLink fieldCode="DE" term="%22Social+control%22">Social control</searchLink><br /><searchLink fieldCode="DE" term="%22Customary+law%22">Customary law</searchLink><br /><searchLink fieldCode="DE" term="%22Social+psychology%22">Social psychology</searchLink><br /><searchLink fieldCode="DE" term="%22Psychology%22">Psychology</searchLink>
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  Data: The norm of reciprocity is a widely accepted social rule that requires us to return favors to those who do something nice for us. We conducted two experiments to test the hypothesis that the obligation to return favors diminishes as the amount of time between the initial favor and the opportunity to reciprocate grows. Participants in the first experiment were given an opportunity to return a favor either 5 min or 1 week after receiving a free soft drink from a confederate. Participants inthe 5-min condition agreed to the confederate's request to deliver an envelope across campus more often than control group participants receiving only the request. However, participants in the 1-week condition showed no significant reciprocity effect. Participants in the second experiment indicated in hypothetical scenarios that they would be less likely to return a favor as the length of time since the favor increased. We interpret the findings to mean that the norm of reciprocity does not mandate an open-ended obligation to return a favor. Rather, the social rule requires only that we return acts of kindness within a reasonable period of time. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Basic & Applied Social Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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