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Making a Cardinal Point: The Conceptualization of EAST and WEST in Hungarian Public Discourse.

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Title: Making a Cardinal Point: The Conceptualization of EAST and WEST in Hungarian Public Discourse.
Authors: Szabó, Lilla Petronella (AUTHOR)
Source: Metaphor & Symbol. Apr-Jun2025, Vol. 40 Issue 2, p140-152. 13p.
Subjects: Political communication, Test interpretation, Metonyms, Geopolitics, Discourse
Abstract: In political discourse, cardinal points are more than reference points; they represent different cultural-political regions through conceptual metonymy. Cardinal points are often portrayed in opposition to each other; regions in the North are compared to the South, while the East is contrasted with the West. One peculiarity of these dichotomies is that regimes routinely shape them in a way that fits their political goals (cf. Rac, 2014). This is also true for Hungarian political communication, as the country's belonging to the East or West has been debated throughout history. Thus, what exactly East and West stand for in public discourse appears flexible. To recover their various meanings, this paper identifies alternative conceptualizations of East and West and hypothesizes that 1) multiple metonymic target concepts of East and West exist in Hungarian news media and 2) the target concepts profile alternative (historical-cultural and political-economic) interpretations. In line with Brdar and Brdar-Szabó (2022), this study considers metonymy as a conceptual elaboration; therefore, it is one of the first empirical tests of this metonymy interpretation. The results corroborate the hypotheses as multiple metonymic target concepts are identified motivated by history and geopolitics. [ABSTRACT FROM AUTHOR]
Copyright of Metaphor & Symbol is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Making a Cardinal Point: The Conceptualization of EAST and WEST in Hungarian Public Discourse.
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  Data: <searchLink fieldCode="AR" term="%22Szabó%2C+Lilla+Petronella%22">Szabó, Lilla Petronella</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Metaphor+%26+Symbol%22">Metaphor & Symbol</searchLink>. Apr-Jun2025, Vol. 40 Issue 2, p140-152. 13p.
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  Data: <searchLink fieldCode="DE" term="%22Political+communication%22">Political communication</searchLink><br /><searchLink fieldCode="DE" term="%22Test+interpretation%22">Test interpretation</searchLink><br /><searchLink fieldCode="DE" term="%22Metonyms%22">Metonyms</searchLink><br /><searchLink fieldCode="DE" term="%22Geopolitics%22">Geopolitics</searchLink><br /><searchLink fieldCode="DE" term="%22Discourse%22">Discourse</searchLink>
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  Data: In political discourse, cardinal points are more than reference points; they represent different cultural-political regions through conceptual metonymy. Cardinal points are often portrayed in opposition to each other; regions in the North are compared to the South, while the East is contrasted with the West. One peculiarity of these dichotomies is that regimes routinely shape them in a way that fits their political goals (cf. Rac, 2014). This is also true for Hungarian political communication, as the country's belonging to the East or West has been debated throughout history. Thus, what exactly East and West stand for in public discourse appears flexible. To recover their various meanings, this paper identifies alternative conceptualizations of East and West and hypothesizes that 1) multiple metonymic target concepts of East and West exist in Hungarian news media and 2) the target concepts profile alternative (historical-cultural and political-economic) interpretations. In line with Brdar and Brdar-Szabó (2022), this study considers metonymy as a conceptual elaboration; therefore, it is one of the first empirical tests of this metonymy interpretation. The results corroborate the hypotheses as multiple metonymic target concepts are identified motivated by history and geopolitics. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Metaphor & Symbol is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/10926488.2024.2431620
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      – Code: eng
        Text: English
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      – SubjectFull: Political communication
        Type: general
      – SubjectFull: Test interpretation
        Type: general
      – SubjectFull: Metonyms
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      – SubjectFull: Geopolitics
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      – SubjectFull: Discourse
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              Text: Apr-Jun2025
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