Shopping With a Price Comparison Browser Extension.
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| Title: | Shopping With a Price Comparison Browser Extension. |
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| Authors: | Xu, Lina (AUTHOR), Niculescu, Mihai (AUTHOR) |
| Source: | Journal of Consumer Behaviour. Jul2025, Vol. 24 Issue 4, p2086-2096. 11p. |
| Subjects: | Online shopping, Consumer behavior, Digital technology, Thriftiness, Cost analysis, Plug-ins (Computer programs), Marketing strategy, Microeconomics |
| Abstract: | In today's digital landscape, online consumers increasingly rely on browser extensions to streamline their bargain‐hunting efforts. These tools facilitate price comparisons both within the same store over time and across multiple stores. Despite the growing prevalence of this behavior, prior research has not explored its implications. This study, leveraging data from an online survey and an experiment, uncovers that the use of between‐store extensions significantly enhances consumers' perception of cost savings, driven by internal attributions. By examining the interplay between browser extensions and online retailing, this research advances price search theory and expands the literature on price comparison dynamics. The findings emphasize the need for online retailers to analyze consumer behavior and develop strategies to optimize visibility through between‐store extensions. Simultaneously, web‐focused companies are encouraged to innovate spatiotemporal shopping extensions that integrate the benefits of within and between‐store searches, catering to the diverse needs of today's online shoppers. [ABSTRACT FROM AUTHOR] |
| Copyright of Journal of Consumer Behaviour is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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