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A Comprehensive Cross-Sectional Analysis of Naloxone-Related Content on the Social Media Platform TikTok.

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Title: A Comprehensive Cross-Sectional Analysis of Naloxone-Related Content on the Social Media Platform TikTok.
Authors: Goyal, Simar (AUTHOR), Olsson, Sofia Eva (AUTHOR), DiFiore, Emma (AUTHOR), Butler, Emma (AUTHOR), Schmitz, Jonah (AUTHOR), Hurd, Cheryl (AUTHOR)
Source: Substance Use & Misuse. 2025, Vol. 60 Issue 11, p1623-1628. 6p.
Subjects: Social media, Mobile apps, Drug overdose, Internet searching, Health services accessibility, Cross-sectional method, Health, Content analysis, Information resources, Descriptive statistics, Harm reduction, Advertising, Research methodology, Communication, Naloxone, Data analysis software, Health education, Narcotic antagonists, Video recording, Social stigma
Abstract: Background and Objectives: There has been a surge in social media platforms being used to disseminate medical information and harm reduction techniques. Few studies have analyzed this role for the video-sharing app, TikTok, which was the most downloaded app in 2022. The present study describes the portrayal of naloxone-related content on TikTok. Methods: Specific search terms were compiled to ensure comprehensive video collection. Three trained researchers independently recorded videos using each search term and conducted independent qualitative coding analyses for the primary purpose of the content. Descriptive statistics were performed on the resulting data. Results: A total of 116 unique TikTok videos created by 77 accounts were selected for the study. Most content creators were harm reductionists (38%; n = 44), followed by laypersons (31%; n = 36). Our coding revealed that the primary purpose of the videos was either to educate audiences (80%; n = 93) or to advertise a product or company (16%; n = 18). Over half of the sample (59%; n = 68) physically showed a naloxone product while 31% (n = 36) provided insight on how to obtain naloxone. Discussion and Conclusions: Naloxone-related content appears to be widely available on the social media platform TikTok. Videos were primarily created by harm reductionists seeking to educate users on the platform. With an estimated two billion users, TikTok may be an effective way to disseminate harm reduction techniques. Given the minimal education needed to administer naloxone, social media platforms such as TikTok may be useful in harm reduction education, aiding naloxone training efforts, and destigmatizing addiction and overdose treatments. [ABSTRACT FROM AUTHOR]
Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: A Comprehensive Cross-Sectional Analysis of Naloxone-Related Content on the Social Media Platform TikTok.
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  Data: <searchLink fieldCode="AR" term="%22Goyal%2C+Simar%22">Goyal, Simar</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Olsson%2C+Sofia+Eva%22">Olsson, Sofia Eva</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22DiFiore%2C+Emma%22">DiFiore, Emma</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Butler%2C+Emma%22">Butler, Emma</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Schmitz%2C+Jonah%22">Schmitz, Jonah</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Hurd%2C+Cheryl%22">Hurd, Cheryl</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Substance+Use+%26+Misuse%22">Substance Use & Misuse</searchLink>. 2025, Vol. 60 Issue 11, p1623-1628. 6p.
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  Data: <searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Mobile+apps%22">Mobile apps</searchLink><br /><searchLink fieldCode="DE" term="%22Drug+overdose%22">Drug overdose</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+searching%22">Internet searching</searchLink><br /><searchLink fieldCode="DE" term="%22Health+services+accessibility%22">Health services accessibility</searchLink><br /><searchLink fieldCode="DE" term="%22Cross-sectional+method%22">Cross-sectional method</searchLink><br /><searchLink fieldCode="DE" term="%22Health%22">Health</searchLink><br /><searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources%22">Information resources</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Harm+reduction%22">Harm reduction</searchLink><br /><searchLink fieldCode="DE" term="%22Advertising%22">Advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Research+methodology%22">Research methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Communication%22">Communication</searchLink><br /><searchLink fieldCode="DE" term="%22Naloxone%22">Naloxone</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Health+education%22">Health education</searchLink><br /><searchLink fieldCode="DE" term="%22Narcotic+antagonists%22">Narcotic antagonists</searchLink><br /><searchLink fieldCode="DE" term="%22Video+recording%22">Video recording</searchLink><br /><searchLink fieldCode="DE" term="%22Social+stigma%22">Social stigma</searchLink>
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  Data: Background and Objectives: There has been a surge in social media platforms being used to disseminate medical information and harm reduction techniques. Few studies have analyzed this role for the video-sharing app, TikTok, which was the most downloaded app in 2022. The present study describes the portrayal of naloxone-related content on TikTok. Methods: Specific search terms were compiled to ensure comprehensive video collection. Three trained researchers independently recorded videos using each search term and conducted independent qualitative coding analyses for the primary purpose of the content. Descriptive statistics were performed on the resulting data. Results: A total of 116 unique TikTok videos created by 77 accounts were selected for the study. Most content creators were harm reductionists (38%; n = 44), followed by laypersons (31%; n = 36). Our coding revealed that the primary purpose of the videos was either to educate audiences (80%; n = 93) or to advertise a product or company (16%; n = 18). Over half of the sample (59%; n = 68) physically showed a naloxone product while 31% (n = 36) provided insight on how to obtain naloxone. Discussion and Conclusions: Naloxone-related content appears to be widely available on the social media platform TikTok. Videos were primarily created by harm reductionists seeking to educate users on the platform. With an estimated two billion users, TikTok may be an effective way to disseminate harm reduction techniques. Given the minimal education needed to administer naloxone, social media platforms such as TikTok may be useful in harm reduction education, aiding naloxone training efforts, and destigmatizing addiction and overdose treatments. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=186989734
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      – Type: doi
        Value: 10.1080/10826084.2025.2508747
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      – Code: eng
        Text: English
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    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Mobile apps
        Type: general
      – SubjectFull: Drug overdose
        Type: general
      – SubjectFull: Internet searching
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      – SubjectFull: Health services accessibility
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              Text: 2025
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