Attention Allocation of Investors on Social Media: The Role of Prospect Theory.

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Title: Attention Allocation of Investors on Social Media: The Role of Prospect Theory.
Authors: Reichenbach, Felix (AUTHOR), Walther, Martin (AUTHOR)
Source: Journal of Behavioral Finance. Jul-Sep2025, Vol. 26 Issue 3, p317-334. 18p.
Subjects: Investors, Prospect theory, Market sentiment, Securities, Social media, Selectivity (Psychology)
Abstract: This study examines the attention allocation of investors on social media. Specifically, we consider the role of cumulative prospect theory (CPT). Using data from the largest finance-related subreddits on Reddit, we investigate whether CPT values based on historical returns can explain which stocks are discussed, and which stocks are ignored. Our results indicate that the behavior of millions of redditors is consistent with CPT, with stocks having extreme CPT values being significantly more likely to be discussed. Furthermore, we find that stocks with high momentum and extreme price-to-book values are more attractive to social media investors. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Behavioral Finance is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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Items – Name: Title
  Label: Title
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  Data: Attention Allocation of Investors on Social Media: The Role of Prospect Theory.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Reichenbach%2C+Felix%22">Reichenbach, Felix</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Walther%2C+Martin%22">Walther, Martin</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Behavioral+Finance%22">Journal of Behavioral Finance</searchLink>. Jul-Sep2025, Vol. 26 Issue 3, p317-334. 18p.
– Name: Subject
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  Data: <searchLink fieldCode="DE" term="%22Investors%22">Investors</searchLink><br /><searchLink fieldCode="DE" term="%22Prospect+theory%22">Prospect theory</searchLink><br /><searchLink fieldCode="DE" term="%22Market+sentiment%22">Market sentiment</searchLink><br /><searchLink fieldCode="DE" term="%22Securities%22">Securities</searchLink><br /><searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Selectivity+%28Psychology%29%22">Selectivity (Psychology)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This study examines the attention allocation of investors on social media. Specifically, we consider the role of cumulative prospect theory (CPT). Using data from the largest finance-related subreddits on Reddit, we investigate whether CPT values based on historical returns can explain which stocks are discussed, and which stocks are ignored. Our results indicate that the behavior of millions of redditors is consistent with CPT, with stocks having extreme CPT values being significantly more likely to be discussed. Furthermore, we find that stocks with high momentum and extreme price-to-book values are more attractive to social media investors. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Journal of Behavioral Finance is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/15427560.2024.2309145
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 317
    Subjects:
      – SubjectFull: Investors
        Type: general
      – SubjectFull: Prospect theory
        Type: general
      – SubjectFull: Market sentiment
        Type: general
      – SubjectFull: Securities
        Type: general
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Selectivity (Psychology)
        Type: general
    Titles:
      – TitleFull: Attention Allocation of Investors on Social Media: The Role of Prospect Theory.
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            NameFull: Reichenbach, Felix
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            NameFull: Walther, Martin
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            – D: 01
              M: 07
              Text: Jul-Sep2025
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              Y: 2025
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