Modulation of strategic status signaling: oxytocin changes men's fluctuations of status products preferences in their female partners' menstrual cycle.
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| Title: | Modulation of strategic status signaling: oxytocin changes men's fluctuations of status products preferences in their female partners' menstrual cycle. |
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| Authors: | Tang, Honghong (AUTHOR), Fu, Hongyu (AUTHOR), Su, Song (AUTHOR), Tong, Luqiong (AUTHOR), Ma, Yina (AUTHOR), Liu, Chao (AUTHOR) |
| Source: | Psychopharmacology. Sep2025, Vol. 242 Issue 9, p2047-2062. 16p. |
| Subjects: | Oxytocin, Menstrual cycle, Consumer behavior, Luxuries, Consumer preferences, Significant others, Individual differences |
| Abstract: | Rationale: Women exhibit subtle fluctuations in mating-related behaviors throughout their menstrual cycle, and men are capable of detecting these ovulatory cues. This ability may impact male mating behavior, prompting adjustments in their preferences for consumer products based on these signals. Nonetheless, the potential influence of oxytocin on men's preferences for status products, particularly in the context of their female partners' menstrual cycles, is not yet known. Objectives: This study aims to explore how oxytocin regulates men's responses to their female partners' ovulation in heterosexual romantic relationships by specifically examining changes in their preferences for status consumption. Methods: Through a pilot study (N = 110) and two main studies (N1 = 789, N2 = 120), we analyzed how oxytocin influences fluctuations in men's preferences for status products throughout their female partners' menstrual cycles. In Study 1, we examined the impact of the female menstrual cycle on men's preferences for status products. In Study 2, we employed intranasal oxytocin to investigate its modulatory effect on the menstrual cycle's influence. Results: Findings revealed that men demonstrated a lower preference for status products during their partners' ovulation compared to non-ovulatory phases. Furthermore, intranasal oxytocin significantly reduced men's liking for status products during the ovulatory phase, but not during the menstrual phase, with a stronger effect observed among men with a heightened intuitive inclination. Conclusions: These results suggest that men in committed relationships strategically adapt their consumption of status products according to their female partners' menstrual cycles, with oxytocin playing a moderating role in this adaptation and individual differences influencing responses. [ABSTRACT FROM AUTHOR] |
| Copyright of Psychopharmacology is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 187622019 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Modulation of strategic status signaling: oxytocin changes men's fluctuations of status products preferences in their female partners' menstrual cycle. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Tang%2C+Honghong%22">Tang, Honghong</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fu%2C+Hongyu%22">Fu, Hongyu</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Su%2C+Song%22">Su, Song</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Tong%2C+Luqiong%22">Tong, Luqiong</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Ma%2C+Yina%22">Ma, Yina</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Liu%2C+Chao%22">Liu, Chao</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Psychopharmacology%22">Psychopharmacology</searchLink>. Sep2025, Vol. 242 Issue 9, p2047-2062. 16p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Oxytocin%22">Oxytocin</searchLink><br /><searchLink fieldCode="DE" term="%22Menstrual+cycle%22">Menstrual cycle</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Luxuries%22">Luxuries</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+preferences%22">Consumer preferences</searchLink><br /><searchLink fieldCode="DE" term="%22Significant+others%22">Significant others</searchLink><br /><searchLink fieldCode="DE" term="%22Individual+differences%22">Individual differences</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Rationale: Women exhibit subtle fluctuations in mating-related behaviors throughout their menstrual cycle, and men are capable of detecting these ovulatory cues. This ability may impact male mating behavior, prompting adjustments in their preferences for consumer products based on these signals. Nonetheless, the potential influence of oxytocin on men's preferences for status products, particularly in the context of their female partners' menstrual cycles, is not yet known. Objectives: This study aims to explore how oxytocin regulates men's responses to their female partners' ovulation in heterosexual romantic relationships by specifically examining changes in their preferences for status consumption. Methods: Through a pilot study (N = 110) and two main studies (N1 = 789, N2 = 120), we analyzed how oxytocin influences fluctuations in men's preferences for status products throughout their female partners' menstrual cycles. In Study 1, we examined the impact of the female menstrual cycle on men's preferences for status products. In Study 2, we employed intranasal oxytocin to investigate its modulatory effect on the menstrual cycle's influence. Results: Findings revealed that men demonstrated a lower preference for status products during their partners' ovulation compared to non-ovulatory phases. Furthermore, intranasal oxytocin significantly reduced men's liking for status products during the ovulatory phase, but not during the menstrual phase, with a stronger effect observed among men with a heightened intuitive inclination. Conclusions: These results suggest that men in committed relationships strategically adapt their consumption of status products according to their female partners' menstrual cycles, with oxytocin playing a moderating role in this adaptation and individual differences influencing responses. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Psychopharmacology is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=187622019 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1007/s00213-025-06783-1 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 16 StartPage: 2047 Subjects: – SubjectFull: Oxytocin Type: general – SubjectFull: Menstrual cycle Type: general – SubjectFull: Consumer behavior Type: general – SubjectFull: Luxuries Type: general – SubjectFull: Consumer preferences Type: general – SubjectFull: Significant others Type: general – SubjectFull: Individual differences Type: general Titles: – TitleFull: Modulation of strategic status signaling: oxytocin changes men's fluctuations of status products preferences in their female partners' menstrual cycle. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Tang, Honghong – PersonEntity: Name: NameFull: Fu, Hongyu – PersonEntity: Name: NameFull: Su, Song – PersonEntity: Name: NameFull: Tong, Luqiong – PersonEntity: Name: NameFull: Ma, Yina – PersonEntity: Name: NameFull: Liu, Chao IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: Sep2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 00333158 Numbering: – Type: volume Value: 242 – Type: issue Value: 9 Titles: – TitleFull: Psychopharmacology Type: main |
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