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Hear me out: the role of competent and warm vocal tones in risk communication.

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Title: Hear me out: the role of competent and warm vocal tones in risk communication.
Authors: Jiang, Yixuan (AUTHOR), Yao, Yongqi (AUTHOR), Qian, Xiuying (AUTHOR)
Source: Journal of Social Psychology. 2025, Vol. 165 Issue 6, p792-806. 15p.
Subjects: Risk communication, Persuasion (Rhetoric), Risk assessment, Professional competence, Kindness, Decision making, Gambling, Intonation (Phonetics)
Abstract: Risk communication involves conveying potential risks to the audience. It's crucial for shaping behavior and influencing individual well-being. Previous research predominantly focused on verbal and written aspects of risk communication, with less emphasis on nonverbal cues like vocal tone. Addressing this gap, our study explores the impact of competent and warm vocal tones on risk communication across two risky decision-making paradigms, the Balloon Analogue Risk Task (BART) in Study 1 and the Gambling Task in Study 2. Results show that competent and warm vocal tones are more persuasive than neutral tones, and their effectiveness varies in different decision-making scenarios. Additionally, participants' perceived competence and warmth of vocal tones mediate this persuasiveness. This study enhances our theoretical understanding of risk communication by incorporating the impact of vocal tones. Also, it carries practical implications for marketers and practitioners, demonstrating the importance of using voice as a medium to persuade in real-world scenarios. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Social Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Hear me out: the role of competent and warm vocal tones in risk communication.
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  Data: <searchLink fieldCode="AR" term="%22Jiang%2C+Yixuan%22">Jiang, Yixuan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Yao%2C+Yongqi%22">Yao, Yongqi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Qian%2C+Xiuying%22">Qian, Xiuying</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Social+Psychology%22">Journal of Social Psychology</searchLink>. 2025, Vol. 165 Issue 6, p792-806. 15p.
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  Data: <searchLink fieldCode="DE" term="%22Risk+communication%22">Risk communication</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasion+%28Rhetoric%29%22">Persuasion (Rhetoric)</searchLink><br /><searchLink fieldCode="DE" term="%22Risk+assessment%22">Risk assessment</searchLink><br /><searchLink fieldCode="DE" term="%22Professional+competence%22">Professional competence</searchLink><br /><searchLink fieldCode="DE" term="%22Kindness%22">Kindness</searchLink><br /><searchLink fieldCode="DE" term="%22Decision+making%22">Decision making</searchLink><br /><searchLink fieldCode="DE" term="%22Gambling%22">Gambling</searchLink><br /><searchLink fieldCode="DE" term="%22Intonation+%28Phonetics%29%22">Intonation (Phonetics)</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Risk communication involves conveying potential risks to the audience. It's crucial for shaping behavior and influencing individual well-being. Previous research predominantly focused on verbal and written aspects of risk communication, with less emphasis on nonverbal cues like vocal tone. Addressing this gap, our study explores the impact of competent and warm vocal tones on risk communication across two risky decision-making paradigms, the Balloon Analogue Risk Task (BART) in Study 1 and the Gambling Task in Study 2. Results show that competent and warm vocal tones are more persuasive than neutral tones, and their effectiveness varies in different decision-making scenarios. Additionally, participants' perceived competence and warmth of vocal tones mediate this persuasiveness. This study enhances our theoretical understanding of risk communication by incorporating the impact of vocal tones. Also, it carries practical implications for marketers and practitioners, demonstrating the importance of using voice as a medium to persuade in real-world scenarios. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Journal of Social Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/00224545.2024.2368015
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      – Code: eng
        Text: English
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        PageCount: 15
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        Type: general
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      – SubjectFull: Risk assessment
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      – SubjectFull: Professional competence
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      – SubjectFull: Gambling
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      – SubjectFull: Intonation (Phonetics)
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            NameFull: Qian, Xiuying
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            – D: 01
              M: 11
              Text: 2025
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