Cultural entrepremeur articulating animation in a cultural production company: a case study in the light of Stuart Hall reception theory.
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| Title: | Cultural entrepremeur articulating animation in a cultural production company: a case study in the light of Stuart Hall reception theory. |
|---|---|
| Alternate Title: | O empreendedor cultural articulando a animação numa produtora cultural: um estudo de caso à luz da teoria da recepção de Stuart Hall. |
| Authors: | de Souza Martins, Wemerson, Gomes Paiva Júnior, Fernando, de Moura Gomes, Jardiel |
| Source: | Brazilian Journal of Management / Revista de Administração da UFSM. Jul-Sep2025, Vol. 18 Issue 3, p1-25. 25p. |
| Subjects: | Cultural industries, Hall, Stuart, 1932-2014, Cultural studies, Cultural property, Government policy, Media studies, Animators |
| Geographic Terms: | Brazil, Pernambuco (Brazil) |
| Abstract (English): | Purpose: This study aims to understand how cultural entrepreneurs articulate animation production in a cultural company based in Pernambuco, Brazil, using Stuart Hall's Reception Theory as the analytical framework. Design/methodology/approach: A qualitative, inductive case study was conducted at Mr. Plot, an animation production company. Data were collected through semi-structured interviews and documentary analysis and were processed using content analysis and Atlas Ti software. Findings: The findings reveal that cultural entrepreneurs strategically encode discourses to meet audience demands, leveraging technological infrastructure and human resources. Public policy support was critical to the company's consolidation in the national audiovisual market, with "Mundo Bita" emerging as a cultural product of notable impact. Practical implications: The study highlights the importance of aligning creativity, innovation, and management practices to strengthen cultural enterprises. It also underscores the role of public policies in promoting the sustainability and expansion of the creative sector, illustrating the potential of animation as a tool for preserving cultural heritage and engaging contemporary audiences. Originality/value: By applying Reception Theory to the context of animation production, the study offers new insights into how cultural practices are strategically articulated with business strategies, contributing to the advancement of research in cultural entrepreneurship within the creative economy. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): | Objetivo: Este estudo visa compreender como empreendedores culturais articulam a produção de animação em uma produtora cultural sediada em Pernambuco, Brasil, utilizando a Teoria da Recepção de Stuart Hall como referencial analítico. Desenho/metodologia/abordagem: Um estudo de caso qualitativo e indutivo foi conduzido na Mr. Plot, uma produtora de animação. Os dados foram coletados por meio de entrevistas semiestruturadas e análise documental, e processados por meio de análise de conteúdo e do software Atlas Ti. Constatações: Os resultados revelam que empreendedores culturais codificam discursos estrategicamente para atender às demandas do público, alavancando infraestrutura tecnológica e recursos humanos. O apoio de políticas públicas foi fundamental para a consolidação da empresa no mercado audiovisual nacional, com "Mundo Bita" emergindo como um produto cultural de notável impacto. Implicações práticas: O estudo destaca a importância de alinhar criatividade, inovação e práticas de gestão para o fortalecimento de empreendimentos culturais. Também destaca o papel das políticas públicas na promoção da sustentabilidade e expansão do setor criativo, ilustrando o potencial da animação como ferramenta para a preservação do patrimônio cultural e o engajamento do público contemporâneo. Originalidade/valor: Ao aplicar a Teoria da Recepção ao contexto da produção de animação, o estudo oferece novos insights sobre como as práticas culturais se articulam estrategicamente com as estratégias de negócios, contribuindo para o avanço da pesquisa em empreendedorismo cultural na economia criativa. [ABSTRACT FROM AUTHOR] |
| Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 189125618 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Cultural entrepremeur articulating animation in a cultural production company: a case study in the light of Stuart Hall reception theory. – Name: TitleAlt Label: Alternate Title Group: TiAlt Data: O empreendedor cultural articulando a animação numa produtora cultural: um estudo de caso à luz da teoria da recepção de Stuart Hall. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22de+Souza+Martins%2C+Wemerson%22">de Souza Martins, Wemerson</searchLink><br /><searchLink fieldCode="AR" term="%22Gomes+Paiva+Júnior%2C+Fernando%22">Gomes Paiva Júnior, Fernando</searchLink><br /><searchLink fieldCode="AR" term="%22de+Moura+Gomes%2C+Jardiel%22">de Moura Gomes, Jardiel</searchLink> – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Brazilian+Journal+of+Management+%2F+Revista+de+Administração+da+UFSM%22">Brazilian Journal of Management / Revista de Administração da UFSM</searchLink>. Jul-Sep2025, Vol. 18 Issue 3, p1-25. 25p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Cultural+industries%22">Cultural industries</searchLink><br /><searchLink fieldCode="DE" term="%22Hall%2C+Stuart%2C+1932-2014%22">Hall, Stuart, 1932-2014</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+studies%22">Cultural studies</searchLink><br /><searchLink fieldCode="DE" term="%22Cultural+property%22">Cultural property</searchLink><br /><searchLink fieldCode="DE" term="%22Government+policy%22">Government policy</searchLink><br /><searchLink fieldCode="DE" term="%22Media+studies%22">Media studies</searchLink><br /><searchLink fieldCode="DE" term="%22Animators%22">Animators</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22Brazil%22">Brazil</searchLink><br /><searchLink fieldCode="DE" term="%22Pernambuco+%28Brazil%29%22">Pernambuco (Brazil)</searchLink> – Name: Abstract Label: Abstract (English) Group: Ab Data: Purpose: This study aims to understand how cultural entrepreneurs articulate animation production in a cultural company based in Pernambuco, Brazil, using Stuart Hall's Reception Theory as the analytical framework. Design/methodology/approach: A qualitative, inductive case study was conducted at Mr. Plot, an animation production company. Data were collected through semi-structured interviews and documentary analysis and were processed using content analysis and Atlas Ti software. Findings: The findings reveal that cultural entrepreneurs strategically encode discourses to meet audience demands, leveraging technological infrastructure and human resources. Public policy support was critical to the company's consolidation in the national audiovisual market, with "Mundo Bita" emerging as a cultural product of notable impact. Practical implications: The study highlights the importance of aligning creativity, innovation, and management practices to strengthen cultural enterprises. It also underscores the role of public policies in promoting the sustainability and expansion of the creative sector, illustrating the potential of animation as a tool for preserving cultural heritage and engaging contemporary audiences. Originality/value: By applying Reception Theory to the context of animation production, the study offers new insights into how cultural practices are strategically articulated with business strategies, contributing to the advancement of research in cultural entrepreneurship within the creative economy. [ABSTRACT FROM AUTHOR] – Name: Abstract Label: Abstract (Portuguese) Group: Ab Data: Objetivo: Este estudo visa compreender como empreendedores culturais articulam a produção de animação em uma produtora cultural sediada em Pernambuco, Brasil, utilizando a Teoria da Recepção de Stuart Hall como referencial analítico. Desenho/metodologia/abordagem: Um estudo de caso qualitativo e indutivo foi conduzido na Mr. Plot, uma produtora de animação. Os dados foram coletados por meio de entrevistas semiestruturadas e análise documental, e processados por meio de análise de conteúdo e do software Atlas Ti. Constatações: Os resultados revelam que empreendedores culturais codificam discursos estrategicamente para atender às demandas do público, alavancando infraestrutura tecnológica e recursos humanos. O apoio de políticas públicas foi fundamental para a consolidação da empresa no mercado audiovisual nacional, com "Mundo Bita" emergindo como um produto cultural de notável impacto. Implicações práticas: O estudo destaca a importância de alinhar criatividade, inovação e práticas de gestão para o fortalecimento de empreendimentos culturais. Também destaca o papel das políticas públicas na promoção da sustentabilidade e expansão do setor criativo, ilustrando o potencial da animação como ferramenta para a preservação do patrimônio cultural e o engajamento do público contemporâneo. Originalidade/valor: Ao aplicar a Teoria da Recepção ao contexto da produção de animação, o estudo oferece novos insights sobre como as práticas culturais se articulam estrategicamente com as estratégias de negócios, contribuindo para o avanço da pesquisa em empreendedorismo cultural na economia criativa. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Brazilian Journal of Management / Revista de Administração da UFSM is the property of Brazilian Journal of Management / Revista de Administracao da UFSM and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
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| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.5902/1983465990699 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 25 StartPage: 1 Subjects: – SubjectFull: Cultural industries Type: general – SubjectFull: Hall, Stuart, 1932-2014 Type: general – SubjectFull: Cultural studies Type: general – SubjectFull: Cultural property Type: general – SubjectFull: Government policy Type: general – SubjectFull: Media studies Type: general – SubjectFull: Animators Type: general – SubjectFull: Brazil Type: general – SubjectFull: Pernambuco (Brazil) Type: general Titles: – TitleFull: Cultural entrepremeur articulating animation in a cultural production company: a case study in the light of Stuart Hall reception theory. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: de Souza Martins, Wemerson – PersonEntity: Name: NameFull: Gomes Paiva Júnior, Fernando – PersonEntity: Name: NameFull: de Moura Gomes, Jardiel IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul-Sep2025 Type: published Y: 2025 Identifiers: – Type: issn-print Value: 19834659 Numbering: – Type: volume Value: 18 – Type: issue Value: 3 Titles: – TitleFull: Brazilian Journal of Management / Revista de Administração da UFSM Type: main |
| ResultId | 1 |
