APA (7th ed.) Citation

Chandrasekaran, S., Annamalai, B., Yoshida, M., R.V., S., & Pathak, A. A. (2025). Engaging head and heart: Effect of marketer-generated content on social media engagement. Behaviour & Information Technology, 44(19), 4713. https://doi.org/10.1080/0144929X.2025.2486586

Chicago Style (17th ed.) Citation

Chandrasekaran, Shabana, Balamurugan Annamalai, Masayuki Yoshida, ShabbirHusain R.V., and Atul Arun Pathak. "Engaging Head and Heart: Effect of Marketer-generated Content on Social Media Engagement." Behaviour & Information Technology 44, no. 19 (2025): 4713. https://doi.org/10.1080/0144929X.2025.2486586.

MLA (9th ed.) Citation

Chandrasekaran, Shabana, et al. "Engaging Head and Heart: Effect of Marketer-generated Content on Social Media Engagement." Behaviour & Information Technology, vol. 44, no. 19, 2025, p. 4713, https://doi.org/10.1080/0144929X.2025.2486586.