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Development of the Questionnaire for the Evaluation of User Experience Focusing on Positive Emotion (UEPE): Face Validity and Content Validity Analysis.

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Title: Development of the Questionnaire for the Evaluation of User Experience Focusing on Positive Emotion (UEPE): Face Validity and Content Validity Analysis.
Authors: Basir, Afiqah (AUTHOR), Abdullah, Muhammad Haziq Lim (AUTHOR), Zakaria, Mohd Hafiz (AUTHOR)
Source: International Journal of Human-Computer Interaction. Dec2025, Vol. 41 Issue 23, p14802-14817. 16p.
Subjects: User experience, Augmented reality, Model validation, Test validity, Affect (Psychology), Questionnaires, Heritage tourism
Abstract: This paper outlines the development and validation of a survey questionnaire designed to evaluate user experience, with a focus on positive emotion (UEPE) for Augmented Reality (AR) application in historical tourism. Although numerous standardized questions measure user experience, there are limited instruments used to measure user experience, focusing on positive emotions, which is the user experience goal. The study aimed to create a new questionnaire and evaluate its face and content validity. A self-administered questionnaire was developed based on the literature. The face validity index (FVI) and content validity index (CVI) were analyzed using Microsoft Excel. Version 1.0 contained 30 items, divided into six domains. The item-level FVI (I-FVI) achieved a minimum value of 0.83, with the exception of four items. Each domain's scale-level FVI (S-FVI/Ave) was above 0.9 after item revisions. The scale-level CVI (S-CVI/Ave) for all domains exceeded 0.9, indicating good item relevancy. The study finalized the questionnaire, preparing it for the next validation phase through Exploratory and Confirmatory Factor Analysis. The questionnaire is specifically designed for historical tourism, evaluating UX in an AR-based tourism application. The findings contribute to both academic research and industry practice by providing a tool for assessing UX with a focus on positive emotions in immersive technologies. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Label: Title
  Group: Ti
  Data: Development of the Questionnaire for the Evaluation of User Experience Focusing on Positive Emotion (UEPE): Face Validity and Content Validity Analysis.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Basir%2C+Afiqah%22">Basir, Afiqah</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Abdullah%2C+Muhammad+Haziq+Lim%22">Abdullah, Muhammad Haziq Lim</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zakaria%2C+Mohd+Hafiz%22">Zakaria, Mohd Hafiz</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Dec2025, Vol. 41 Issue 23, p14802-14817. 16p.
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  Data: <searchLink fieldCode="DE" term="%22User+experience%22">User experience</searchLink><br /><searchLink fieldCode="DE" term="%22Augmented+reality%22">Augmented reality</searchLink><br /><searchLink fieldCode="DE" term="%22Model+validation%22">Model validation</searchLink><br /><searchLink fieldCode="DE" term="%22Test+validity%22">Test validity</searchLink><br /><searchLink fieldCode="DE" term="%22Affect+%28Psychology%29%22">Affect (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Questionnaires%22">Questionnaires</searchLink><br /><searchLink fieldCode="DE" term="%22Heritage+tourism%22">Heritage tourism</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This paper outlines the development and validation of a survey questionnaire designed to evaluate user experience, with a focus on positive emotion (UEPE) for Augmented Reality (AR) application in historical tourism. Although numerous standardized questions measure user experience, there are limited instruments used to measure user experience, focusing on positive emotions, which is the user experience goal. The study aimed to create a new questionnaire and evaluate its face and content validity. A self-administered questionnaire was developed based on the literature. The face validity index (FVI) and content validity index (CVI) were analyzed using Microsoft Excel. Version 1.0 contained 30 items, divided into six domains. The item-level FVI (I-FVI) achieved a minimum value of 0.83, with the exception of four items. Each domain's scale-level FVI (S-FVI/Ave) was above 0.9 after item revisions. The scale-level CVI (S-CVI/Ave) for all domains exceeded 0.9, indicating good item relevancy. The study finalized the questionnaire, preparing it for the next validation phase through Exploratory and Confirmatory Factor Analysis. The questionnaire is specifically designed for historical tourism, evaluating UX in an AR-based tourism application. The findings contribute to both academic research and industry practice by providing a tool for assessing UX with a focus on positive emotions in immersive technologies. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10447318.2025.2489753
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      – Code: eng
        Text: English
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      – SubjectFull: Augmented reality
        Type: general
      – SubjectFull: Model validation
        Type: general
      – SubjectFull: Test validity
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      – SubjectFull: Affect (Psychology)
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      – SubjectFull: Questionnaires
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      – SubjectFull: Heritage tourism
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      – TitleFull: Development of the Questionnaire for the Evaluation of User Experience Focusing on Positive Emotion (UEPE): Face Validity and Content Validity Analysis.
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            NameFull: Basir, Afiqah
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            NameFull: Abdullah, Muhammad Haziq Lim
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              M: 12
              Text: Dec2025
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              Y: 2025
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