Elderly Consumers' Online Grocery Shopping Continuance After COVID-19: A Combined Importance-Performance Map Analysis (cIPMA) Method.

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Title: Elderly Consumers' Online Grocery Shopping Continuance After COVID-19: A Combined Importance-Performance Map Analysis (cIPMA) Method.
Authors: Mohd-Any, Amrul Asraf (AUTHOR), Sarker, Moniruzzaman (AUTHOR), Bu, Zhenni (AUTHOR), Mahdzan, Nurul Shahnaz (AUTHOR)
Source: International Journal of Human-Computer Interaction. Dec2025, Vol. 41 Issue 23, p15245-15261. 17p.
Subjects: Older consumers, Online shopping, COVID-19, Expectancy-value theory, Customer loyalty, Consumer protection, Social network theory, Consumer behavior
Geographic Terms: China
Abstract: As the global population ages, China—home to the world's largest ageing population—experienced a notable surge in online grocery shopping (OGS) among the elderly during the COVID-19 pandemic. However, concerns remain about whether this trend will persist post-pandemic and what strategies could sustain this market. Based on 284 responses analysed using PLS-SEM, our findings reveal that consumer trust, return policy leniency, performance expectancy, imitating others, and effort expectancy positively influence the intention to continue purchasing groceries online. In contrast, facilitating conditions do not significantly impact continuance intention, while social influence is marginally insignificant. Fear of COVID-19 negatively affects the intention to continue. We propose that signalling theory offers stronger explanatory power than UTAUT and herding behaviour in predicting elderly consumers' OGS continuance intention. Building trust through user-friendly, straightforward platforms and flexible return policies may be an effective strategy to motivate and sustain elderly consumers' long-term engagement with OGS platforms. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Elderly Consumers' Online Grocery Shopping Continuance After COVID-19: A Combined Importance-Performance Map Analysis (cIPMA) Method.
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Dec2025, Vol. 41 Issue 23, p15245-15261. 17p.
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  Data: <searchLink fieldCode="DE" term="%22Older+consumers%22">Older consumers</searchLink><br /><searchLink fieldCode="DE" term="%22Online+shopping%22">Online shopping</searchLink><br /><searchLink fieldCode="DE" term="%22COVID-19%22">COVID-19</searchLink><br /><searchLink fieldCode="DE" term="%22Expectancy-value+theory%22">Expectancy-value theory</searchLink><br /><searchLink fieldCode="DE" term="%22Customer+loyalty%22">Customer loyalty</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+protection%22">Consumer protection</searchLink><br /><searchLink fieldCode="DE" term="%22Social+network+theory%22">Social network theory</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+behavior%22">Consumer behavior</searchLink>
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  Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: As the global population ages, China—home to the world's largest ageing population—experienced a notable surge in online grocery shopping (OGS) among the elderly during the COVID-19 pandemic. However, concerns remain about whether this trend will persist post-pandemic and what strategies could sustain this market. Based on 284 responses analysed using PLS-SEM, our findings reveal that consumer trust, return policy leniency, performance expectancy, imitating others, and effort expectancy positively influence the intention to continue purchasing groceries online. In contrast, facilitating conditions do not significantly impact continuance intention, while social influence is marginally insignificant. Fear of COVID-19 negatively affects the intention to continue. We propose that signalling theory offers stronger explanatory power than UTAUT and herding behaviour in predicting elderly consumers' OGS continuance intention. Building trust through user-friendly, straightforward platforms and flexible return policies may be an effective strategy to motivate and sustain elderly consumers' long-term engagement with OGS platforms. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
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  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10447318.2025.2495835
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      – Code: eng
        Text: English
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        Type: general
      – SubjectFull: Online shopping
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      – SubjectFull: COVID-19
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      – SubjectFull: Social network theory
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      – SubjectFull: Consumer behavior
        Type: general
      – SubjectFull: China
        Type: general
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      – TitleFull: Elderly Consumers' Online Grocery Shopping Continuance After COVID-19: A Combined Importance-Performance Map Analysis (cIPMA) Method.
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            NameFull: Mohd-Any, Amrul Asraf
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            – D: 01
              M: 12
              Text: Dec2025
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              Y: 2025
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