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More than just consumers? Alternative representations of students when higher education becomes 'free'.

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Title: More than just consumers? Alternative representations of students when higher education becomes 'free'.
Authors: Sanchez-Campos, Patricio (AUTHOR), Nixon, Elizabeth R. (AUTHOR), Winklhofer, Heidi (AUTHOR), Nemkova, Ekaterina (AUTHOR)
Source: Studies in Higher Education. Dec2025, Vol. 50 Issue 12, p2782-2795. 14p.
Subjects: Higher education, Students, Frames (Social sciences), Tuition-free universities & colleges, Consumers, Discourse analysis, Chileans
Geographic Terms: Chile
Abstract: The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking value for money from their tuition fees. In this article, we report the findings of an empirical study of student representations when HE becomes 'free', after four decades of marketisation. The analysis was conducted in Chile, where the HE sector has undergone a controversial reform that removed tuition fees for low and middle income undergraduate students known as Gratuidad. Considering the importance of the student-consumer subjectivity invoked by proponents of marketisation, how are HE students discursively constructed in a context of fee removal? Based on a discourse analysis of news media, we present three representations of undergraduate students during public discussion of Gratuidad that were common in their negative portrayal: students as (1) egocentric, (2) victims of discrimination, and (3) marionettes. Our work thus indicates that in a culture of marketisation, policy efforts designed to democratise can be overshadowed by strong media discourses opposing government efforts to publicly fund HE. [ABSTRACT FROM AUTHOR]
Copyright of Studies in Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: <searchLink fieldCode="JN" term="%22Studies+in+Higher+Education%22">Studies in Higher Education</searchLink>. Dec2025, Vol. 50 Issue 12, p2782-2795. 14p.
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  Data: The introduction of market mechanisms into higher education (HE) systems has profoundly reshaped the sector. One prominent aspect of such reforms has been the conceptualisation of the student as a consumer, ostensibly empowered by choice and seeking value for money from their tuition fees. In this article, we report the findings of an empirical study of student representations when HE becomes 'free', after four decades of marketisation. The analysis was conducted in Chile, where the HE sector has undergone a controversial reform that removed tuition fees for low and middle income undergraduate students known as Gratuidad. Considering the importance of the student-consumer subjectivity invoked by proponents of marketisation, how are HE students discursively constructed in a context of fee removal? Based on a discourse analysis of news media, we present three representations of undergraduate students during public discussion of Gratuidad that were common in their negative portrayal: students as (1) egocentric, (2) victims of discrimination, and (3) marionettes. Our work thus indicates that in a culture of marketisation, policy efforts designed to democratise can be overshadowed by strong media discourses opposing government efforts to publicly fund HE. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Studies in Higher Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/03075079.2024.2421958
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              M: 12
              Text: Dec2025
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