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Only Ada?: dominance of entrepreneurial white men as the famous figures in computing and technology for young people.

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Title: Only Ada?: dominance of entrepreneurial white men as the famous figures in computing and technology for young people.
Authors: Wong, Billy (AUTHOR), Kemp, Peter (AUTHOR), Hamer, Jessica (AUTHOR), Copsey-Blake, Meggie (AUTHOR)
Source: Oxford Review of Education. Feb2026, Vol. 52 Issue 1, p117-134. 18p.
Subjects: Diversity & inclusion policies, Role models, Businesspeople, Musk, Elon, 1971-, Young adults, Jobs, Steven, 1955-2011, Gates, Bill, 1955-, Celebrities, Turing, Alan Mathison, 1912-1954, Information technology
Geographic Terms: England
Abstract: Prominent public figures are important representatives of their fields, potentially becoming influential role models, especially for young people. The identities of these famous people can shape and stereotype their respective domains, impacting diversity and inclusion. This paper examines young people's awareness of the notable people in the computing and technology field, utilising data from a questionnaire with 4,112 entries from 1,788 young people aged 11–16 in England. Our study unveils two prominent groups of famous people: the tech entrepreneurs and the historic academics. The top 10 famous people identified are Bill Gates, Alan Turing, Steve Jobs, Elon Musk, Mark Zuckerberg, Jeff Bezos, Ada Lovelace, Stephen Hawking, Grace Hopper and Charles Babbage. We also analyse how young people's demographic background, such as gender and enrolment in computer science study, predicts their awareness of famous individuals. We discuss the possible meanings and implications of these famous individuals as the leading figures in young people's available discourses, especially the dominance of entrepreneurial white men and the fascination of wealth through technology. We consider famous individuals as potential role models for young people and discuss the challenges we face to broaden dominant discourses of who represents the computing and technology sector. [ABSTRACT FROM AUTHOR]
Copyright of Oxford Review of Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Prominent public figures are important representatives of their fields, potentially becoming influential role models, especially for young people. The identities of these famous people can shape and stereotype their respective domains, impacting diversity and inclusion. This paper examines young people's awareness of the notable people in the computing and technology field, utilising data from a questionnaire with 4,112 entries from 1,788 young people aged 11–16 in England. Our study unveils two prominent groups of famous people: the tech entrepreneurs and the historic academics. The top 10 famous people identified are Bill Gates, Alan Turing, Steve Jobs, Elon Musk, Mark Zuckerberg, Jeff Bezos, Ada Lovelace, Stephen Hawking, Grace Hopper and Charles Babbage. We also analyse how young people's demographic background, such as gender and enrolment in computer science study, predicts their awareness of famous individuals. We discuss the possible meanings and implications of these famous individuals as the leading figures in young people's available discourses, especially the dominance of entrepreneurial white men and the fascination of wealth through technology. We consider famous individuals as potential role models for young people and discuss the challenges we face to broaden dominant discourses of who represents the computing and technology sector. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Oxford Review of Education is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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        Value: 10.1080/03054985.2024.2432639
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      – SubjectFull: Role models
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      – SubjectFull: Businesspeople
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      – SubjectFull: Musk, Elon, 1971-
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      – SubjectFull: Young adults
        Type: general
      – SubjectFull: Jobs, Steven, 1955-2011
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      – SubjectFull: Gates, Bill, 1955-
        Type: general
      – SubjectFull: Celebrities
        Type: general
      – SubjectFull: Turing, Alan Mathison, 1912-1954
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      – SubjectFull: Information technology
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      – SubjectFull: England
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      – TitleFull: Only Ada?: dominance of entrepreneurial white men as the famous figures in computing and technology for young people.
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              Text: Feb2026
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              Y: 2026
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