View in EDS HTML Full Text PDF Full Text

Content Analysis of Derived Intoxicating Cannabis Vape Product Attributes and Marketing In an Online Retail Environment.

Saved in:
Bibliographic Details
Title: Content Analysis of Derived Intoxicating Cannabis Vape Product Attributes and Marketing In an Online Retail Environment.
Authors: Chen-Sankey, Julia (AUTHOR), LoParco, Cassidy R. (AUTHOR), La Capria, Kathryn (AUTHOR), Meng, Siyan (AUTHOR), Mazzeo, Rosanna (AUTHOR), Vijayakumar, Neha (AUTHOR), Kong, Amanda Y. (AUTHOR), Tillett, Kayla K. (AUTHOR), Berg, Carla J. (AUTHOR), Rossheim, Matthew E. (AUTHOR)
Source: Substance Use & Misuse. 2026, Vol. 61 Issue 2, p307-316. 10p.
Subjects: Social media, Electronic commerce, Government policy, Research funding, Smoking, Electronic cigarettes, Content analysis, Marketing, Descriptive statistics, Sales personnel, Thematic analysis, Research, Cannabis (Genus), Direct-to-consumer prescription drug advertising, Comparative studies, Public health, Health promotion, Psychiatric drugs, Inter-observer reliability, Cannabinoids
Abstract: Introduction: The 2018 U.S. Farm Bill unintentionally resulted in the proliferation of derived intoxicating cannabis vape products (DICVPs), raising concerns about associated health risks. To inform prevention efforts, this study analyzed the product attributes and marketing features of DICVPs sold online, particularly features that could attract youth or lower risk perception. Methods: In 2023, product attributes and descriptions of 490 flavored DICVPs were extracted from two online retail websites. In 2024, two trained coders thematically coded product descriptions for their product marketing features. Results: Overall, 95 unique brands and 26 unique intoxicating cannabinoids were identified. The most frequent marketing features overall were vape product design and use (99.0%), including vaping satisfaction, discreetness, convenience, and use instructions. Regulation and compliance messages (91.6%) were also prevalent, including lab testing for additives and/or chemicals, health warnings, hemp-derived labels, references to the Farm Bill, and U.S. Food and Drug Administration approval statements. Other prominent themes included: flavor and sensation claims (79.6%, i.e., flavor variety, fruit flavors); psychoactive effect claims (43.3%, e.g., potency or expected user experience); product quality claims (38.4%, e.g., "quality," "natural," "purity"); and other positive effect claims (33.9%, e.g., mood enhancement, relaxation). Discussion: The DICVP online marketplace is highly fragmented with a variety of brands and intoxicating compounds. Common marketing strategies promoting appealing flavors and positive vaping experiences may increase their appeal to young people. Features related to product legality and quality may reduce perceived risks and barriers to using products. Continuous monitoring of the DICVP marketplace is needed to inform policymaking. [ABSTRACT FROM AUTHOR]
Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 190647663
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Content Analysis of Derived Intoxicating Cannabis Vape Product Attributes and Marketing In an Online Retail Environment.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Chen-Sankey%2C+Julia%22">Chen-Sankey, Julia</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22LoParco%2C+Cassidy+R%2E%22">LoParco, Cassidy R.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22La+Capria%2C+Kathryn%22">La Capria, Kathryn</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Meng%2C+Siyan%22">Meng, Siyan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Mazzeo%2C+Rosanna%22">Mazzeo, Rosanna</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Vijayakumar%2C+Neha%22">Vijayakumar, Neha</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kong%2C+Amanda+Y%2E%22">Kong, Amanda Y.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Tillett%2C+Kayla+K%2E%22">Tillett, Kayla K.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Berg%2C+Carla+J%2E%22">Berg, Carla J.</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Rossheim%2C+Matthew+E%2E%22">Rossheim, Matthew E.</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Substance+Use+%26+Misuse%22">Substance Use & Misuse</searchLink>. 2026, Vol. 61 Issue 2, p307-316. 10p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Social+media%22">Social media</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+commerce%22">Electronic commerce</searchLink><br /><searchLink fieldCode="DE" term="%22Government+policy%22">Government policy</searchLink><br /><searchLink fieldCode="DE" term="%22Research+funding%22">Research funding</searchLink><br /><searchLink fieldCode="DE" term="%22Smoking%22">Smoking</searchLink><br /><searchLink fieldCode="DE" term="%22Electronic+cigarettes%22">Electronic cigarettes</searchLink><br /><searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Sales+personnel%22">Sales personnel</searchLink><br /><searchLink fieldCode="DE" term="%22Thematic+analysis%22">Thematic analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Research%22">Research</searchLink><br /><searchLink fieldCode="DE" term="%22Cannabis+%28Genus%29%22">Cannabis (Genus)</searchLink><br /><searchLink fieldCode="DE" term="%22Direct-to-consumer+prescription+drug+advertising%22">Direct-to-consumer prescription drug advertising</searchLink><br /><searchLink fieldCode="DE" term="%22Comparative+studies%22">Comparative studies</searchLink><br /><searchLink fieldCode="DE" term="%22Public+health%22">Public health</searchLink><br /><searchLink fieldCode="DE" term="%22Health+promotion%22">Health promotion</searchLink><br /><searchLink fieldCode="DE" term="%22Psychiatric+drugs%22">Psychiatric drugs</searchLink><br /><searchLink fieldCode="DE" term="%22Inter-observer+reliability%22">Inter-observer reliability</searchLink><br /><searchLink fieldCode="DE" term="%22Cannabinoids%22">Cannabinoids</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Introduction: The 2018 U.S. Farm Bill unintentionally resulted in the proliferation of derived intoxicating cannabis vape products (DICVPs), raising concerns about associated health risks. To inform prevention efforts, this study analyzed the product attributes and marketing features of DICVPs sold online, particularly features that could attract youth or lower risk perception. Methods: In 2023, product attributes and descriptions of 490 flavored DICVPs were extracted from two online retail websites. In 2024, two trained coders thematically coded product descriptions for their product marketing features. Results: Overall, 95 unique brands and 26 unique intoxicating cannabinoids were identified. The most frequent marketing features overall were vape product design and use (99.0%), including vaping satisfaction, discreetness, convenience, and use instructions. Regulation and compliance messages (91.6%) were also prevalent, including lab testing for additives and/or chemicals, health warnings, hemp-derived labels, references to the Farm Bill, and U.S. Food and Drug Administration approval statements. Other prominent themes included: flavor and sensation claims (79.6%, i.e., flavor variety, fruit flavors); psychoactive effect claims (43.3%, e.g., potency or expected user experience); product quality claims (38.4%, e.g., "quality," "natural," "purity"); and other positive effect claims (33.9%, e.g., mood enhancement, relaxation). Discussion: The DICVP online marketplace is highly fragmented with a variety of brands and intoxicating compounds. Common marketing strategies promoting appealing flavors and positive vaping experiences may increase their appeal to young people. Features related to product legality and quality may reduce perceived risks and barriers to using products. Continuous monitoring of the DICVP marketplace is needed to inform policymaking. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=190647663
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10826084.2025.2555499
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 10
        StartPage: 307
    Subjects:
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Electronic commerce
        Type: general
      – SubjectFull: Government policy
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: Smoking
        Type: general
      – SubjectFull: Electronic cigarettes
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Sales personnel
        Type: general
      – SubjectFull: Thematic analysis
        Type: general
      – SubjectFull: Research
        Type: general
      – SubjectFull: Cannabis (Genus)
        Type: general
      – SubjectFull: Direct-to-consumer prescription drug advertising
        Type: general
      – SubjectFull: Comparative studies
        Type: general
      – SubjectFull: Public health
        Type: general
      – SubjectFull: Health promotion
        Type: general
      – SubjectFull: Psychiatric drugs
        Type: general
      – SubjectFull: Inter-observer reliability
        Type: general
      – SubjectFull: Cannabinoids
        Type: general
    Titles:
      – TitleFull: Content Analysis of Derived Intoxicating Cannabis Vape Product Attributes and Marketing In an Online Retail Environment.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Chen-Sankey, Julia
      – PersonEntity:
          Name:
            NameFull: LoParco, Cassidy R.
      – PersonEntity:
          Name:
            NameFull: La Capria, Kathryn
      – PersonEntity:
          Name:
            NameFull: Meng, Siyan
      – PersonEntity:
          Name:
            NameFull: Mazzeo, Rosanna
      – PersonEntity:
          Name:
            NameFull: Vijayakumar, Neha
      – PersonEntity:
          Name:
            NameFull: Kong, Amanda Y.
      – PersonEntity:
          Name:
            NameFull: Tillett, Kayla K.
      – PersonEntity:
          Name:
            NameFull: Berg, Carla J.
      – PersonEntity:
          Name:
            NameFull: Rossheim, Matthew E.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 02
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10826084
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Substance Use & Misuse
              Type: main
ResultId 1