He, C., Hashim, N., Kamarudin, S., Yu, M., Shi, L., Li, C., & Peng, C. (2026). Information quality and source credibility influence purchase intention in live-stream advertising: A moderated mediation model. Social Behavior & Personality: an international journal, 54(2), 1. https://doi.org/10.2224/sbp.15117
Chicago Style (17th ed.) CitationHe, Changhua, Norliana Hashim, Syafila Kamarudin, Mengyao Yu, Lijun Shi, Chengen Li, and Chen Peng. "Information Quality and Source Credibility Influence Purchase Intention in Live-stream Advertising: A Moderated Mediation Model." Social Behavior & Personality: An International Journal 54, no. 2 (2026): 1. https://doi.org/10.2224/sbp.15117.
MLA (9th ed.) CitationHe, Changhua, et al. "Information Quality and Source Credibility Influence Purchase Intention in Live-stream Advertising: A Moderated Mediation Model." Social Behavior & Personality: An International Journal, vol. 54, no. 2, 2026, p. 1, https://doi.org/10.2224/sbp.15117.