Equivalency Framing of Problems and Policy Solutions.

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Title: Equivalency Framing of Problems and Policy Solutions.
Authors: Sahn, Alexander (AUTHOR), Stoker, Laura (AUTHOR), Lerman, Amy E. (AUTHOR)
Source: Political Behavior. Mar2026, Vol. 48 Issue 1, p73-96. 24p.
Subjects: Frames (Social sciences), Social problems, Political science, Emotions, Policy analysis, Public opinion
Abstract: While there is a large political science literature on framing effects, almost none of it has focused on equivalency framing of actual problems and potential solutions. We investigate whether the public expresses more concern about societal problems when logically equivalent information concerning their prevalence is framed in negative rather than in positive terms, and whether support for ameliorative policies changes when policies are framed as reducing the incidence of bad outcomes as opposed to increasing the incidence of good ones. From experiments covering a diverse set of issues, we find that equivalency frames have a consistent effect on the public's evaluation of social problems: negative frames provoke substantially more negative emotional reactions to problems and lead to judgments that the problems are more serious and deserving of government attention. At the same time, we find no differences in support for gain-framed versus loss-framed policies designed to ameliorate these problems. [ABSTRACT FROM AUTHOR]
Copyright of Political Behavior is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Data: Equivalency Framing of Problems and Policy Solutions.
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  Data: While there is a large political science literature on framing effects, almost none of it has focused on equivalency framing of actual problems and potential solutions. We investigate whether the public expresses more concern about societal problems when logically equivalent information concerning their prevalence is framed in negative rather than in positive terms, and whether support for ameliorative policies changes when policies are framed as reducing the incidence of bad outcomes as opposed to increasing the incidence of good ones. From experiments covering a diverse set of issues, we find that equivalency frames have a consistent effect on the public's evaluation of social problems: negative frames provoke substantially more negative emotional reactions to problems and lead to judgments that the problems are more serious and deserving of government attention. At the same time, we find no differences in support for gain-framed versus loss-framed policies designed to ameliorate these problems. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Political Behavior is the property of Springer Nature and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1007/s11109-025-10023-9
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        Text: English
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        Type: general
      – SubjectFull: Social problems
        Type: general
      – SubjectFull: Political science
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      – SubjectFull: Public opinion
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              Text: Mar2026
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