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Repeated Exposure Effect on the Likeability of Odors Depends on the Exposure Time and Stimulus‐Processing During Exposure.

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Title: Repeated Exposure Effect on the Likeability of Odors Depends on the Exposure Time and Stimulus‐Processing During Exposure.
Authors: OGAWA, MIDORI (AUTHOR), AYABE‐KANAMURA, SAHO (AUTHOR)
Source: Japanese Psychological Research. Apr2026, Vol. 68 Issue 2, p232-243. 12p.
Subjects: Sensory memory, Semantic memory, Stimulus & response (Psychology), Affect (Psychology), Smell, Perceptual learning
Abstract: We investigated whether stimulus‐processing in sensory or semantic memory influenced affective responses after repeated exposures. This entailed exploring whether activating sensory memory by comparing odor strength during exposure (Experiments 1 and 3) or activating semantic memory by naming the odor during exposure (Experiments 2 and 4) changed affective responses to the odor. Generally pleasant or generally unpleasant odors were presented to participants 40 times (Experiments 1 and 2) or 10 times (Experiments 3 and 4), and their liking for the odor was rated before and after the exposure. Results indicated that affective responses to odors became neutral after 40 exposures, regardless of processing the odor in sensory or semantic memory during the exposure. The liking score changed only for likable odors after 10 exposures, when the odor was processed in sensory memory (bottom‐up processing) during the exposure. These findings suggest that affective responses change through repeated exposure, regardless of the type of stimulus processing. However, the repeated exposure effect differed based on the stimulus‐processing type during the exposure, when the number of exposures was limited. [ABSTRACT FROM AUTHOR]
Copyright of Japanese Psychological Research is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Repeated Exposure Effect on the Likeability of Odors Depends on the Exposure Time and Stimulus‐Processing During Exposure.
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  Data: <searchLink fieldCode="AR" term="%22OGAWA%2C+MIDORI%22">OGAWA, MIDORI</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22AYABE‐KANAMURA%2C+SAHO%22">AYABE‐KANAMURA, SAHO</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Japanese+Psychological+Research%22">Japanese Psychological Research</searchLink>. Apr2026, Vol. 68 Issue 2, p232-243. 12p.
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  Data: <searchLink fieldCode="DE" term="%22Sensory+memory%22">Sensory memory</searchLink><br /><searchLink fieldCode="DE" term="%22Semantic+memory%22">Semantic memory</searchLink><br /><searchLink fieldCode="DE" term="%22Stimulus+%26+response+%28Psychology%29%22">Stimulus & response (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Affect+%28Psychology%29%22">Affect (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Smell%22">Smell</searchLink><br /><searchLink fieldCode="DE" term="%22Perceptual+learning%22">Perceptual learning</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: We investigated whether stimulus‐processing in sensory or semantic memory influenced affective responses after repeated exposures. This entailed exploring whether activating sensory memory by comparing odor strength during exposure (Experiments 1 and 3) or activating semantic memory by naming the odor during exposure (Experiments 2 and 4) changed affective responses to the odor. Generally pleasant or generally unpleasant odors were presented to participants 40 times (Experiments 1 and 2) or 10 times (Experiments 3 and 4), and their liking for the odor was rated before and after the exposure. Results indicated that affective responses to odors became neutral after 40 exposures, regardless of processing the odor in sensory or semantic memory during the exposure. The liking score changed only for likable odors after 10 exposures, when the odor was processed in sensory memory (bottom‐up processing) during the exposure. These findings suggest that affective responses change through repeated exposure, regardless of the type of stimulus processing. However, the repeated exposure effect differed based on the stimulus‐processing type during the exposure, when the number of exposures was limited. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
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  Data: <i>Copyright of Japanese Psychological Research is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1111/jpr.12471
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 232
    Subjects:
      – SubjectFull: Sensory memory
        Type: general
      – SubjectFull: Semantic memory
        Type: general
      – SubjectFull: Stimulus & response (Psychology)
        Type: general
      – SubjectFull: Affect (Psychology)
        Type: general
      – SubjectFull: Smell
        Type: general
      – SubjectFull: Perceptual learning
        Type: general
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      – TitleFull: Repeated Exposure Effect on the Likeability of Odors Depends on the Exposure Time and Stimulus‐Processing During Exposure.
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            – D: 01
              M: 04
              Text: Apr2026
              Type: published
              Y: 2026
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              Value: 68
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