View in EDS HTML Full Text PDF Full Text

Kratom Beverages Online: Marketing Narratives, Content, Dosing, and Potential Risks.

Saved in:
Bibliographic Details
Title: Kratom Beverages Online: Marketing Narratives, Content, Dosing, and Potential Risks.
Authors: Perry, Teresa (AUTHOR), Chin, Sayorn (AUTHOR)
Source: Substance Use & Misuse. 2026, Vol. 61 Issue 7, p1090-1093. 4p.
Subjects: Labels, World Wide Web, Safety, Health, Content analysis, Internet, Marketing, Information resources, Misinformation, Medicinal plants, Beverages, Food portions, Government regulation
Geographic Terms: United States
Abstract: Background: In the past five years, the market for pre-made kratom, or Mitragyna speciosa, drinks has expanded rapidly. They are now sold in retail stores, convenience stores, grocery stores, specialty tobacco shops, and online. Despite their rapid market expansion, significant gaps remain in our understanding of their online marketing strategies, reported kratom content, dosing information, and serving sizes. Objectives: To examine the online marketing practices of pre-made kratom beverages sold in the United States, with a focus on transparency, dosage information, and public health risks. Methods: We analyzed the front labels and websites of 107 ready-to-drink kratom products using Python-based web scraping and manual image inspection. We examined marketed benefits, ingredient lists, dosage recommendations, and the presence of warnings or Food and Drug Administration (FDA) disclaimers. Results: Kratom content ranged from 20 mg to 500 mg per drink and was reported using inconsistent terms such as "extract," "alkaloids," or "mitragynine." Serving suggestions varied from one to fifteen servings per drink, and the recommended dose ranged from 17.5 mg to 350 mg. Marketing of the product most emphasized natural or organic qualities and wellness related claims. Conclusions: The considerable variation in reported kratom content, dose, and serving size, together with its frequent framings as a "health-based" product, points to a need for stronger regulation. Policies should include evidence-based dosing recommendations, standardized and transparent online descriptions and warnings, and clear marketing guidelines for kratom beverages promoted as natural or wellness products. [ABSTRACT FROM AUTHOR]
Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 193014493
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Kratom Beverages Online: Marketing Narratives, Content, Dosing, and Potential Risks.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Perry%2C+Teresa%22">Perry, Teresa</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Chin%2C+Sayorn%22">Chin, Sayorn</searchLink> (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Substance+Use+%26+Misuse%22">Substance Use & Misuse</searchLink>. 2026, Vol. 61 Issue 7, p1090-1093. 4p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Labels%22">Labels</searchLink><br /><searchLink fieldCode="DE" term="%22World+Wide+Web%22">World Wide Web</searchLink><br /><searchLink fieldCode="DE" term="%22Safety%22">Safety</searchLink><br /><searchLink fieldCode="DE" term="%22Health%22">Health</searchLink><br /><searchLink fieldCode="DE" term="%22Content+analysis%22">Content analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Internet%22">Internet</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Information+resources%22">Information resources</searchLink><br /><searchLink fieldCode="DE" term="%22Misinformation%22">Misinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Medicinal+plants%22">Medicinal plants</searchLink><br /><searchLink fieldCode="DE" term="%22Beverages%22">Beverages</searchLink><br /><searchLink fieldCode="DE" term="%22Food+portions%22">Food portions</searchLink><br /><searchLink fieldCode="DE" term="%22Government+regulation%22">Government regulation</searchLink>
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Background: In the past five years, the market for pre-made kratom, or Mitragyna speciosa, drinks has expanded rapidly. They are now sold in retail stores, convenience stores, grocery stores, specialty tobacco shops, and online. Despite their rapid market expansion, significant gaps remain in our understanding of their online marketing strategies, reported kratom content, dosing information, and serving sizes. Objectives: To examine the online marketing practices of pre-made kratom beverages sold in the United States, with a focus on transparency, dosage information, and public health risks. Methods: We analyzed the front labels and websites of 107 ready-to-drink kratom products using Python-based web scraping and manual image inspection. We examined marketed benefits, ingredient lists, dosage recommendations, and the presence of warnings or Food and Drug Administration (FDA) disclaimers. Results: Kratom content ranged from 20 mg to 500 mg per drink and was reported using inconsistent terms such as "extract," "alkaloids," or "mitragynine." Serving suggestions varied from one to fifteen servings per drink, and the recommended dose ranged from 17.5 mg to 350 mg. Marketing of the product most emphasized natural or organic qualities and wellness related claims. Conclusions: The considerable variation in reported kratom content, dose, and serving size, together with its frequent framings as a "health-based" product, points to a need for stronger regulation. Policies should include evidence-based dosing recommendations, standardized and transparent online descriptions and warnings, and clear marketing guidelines for kratom beverages promoted as natural or wellness products. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=193014493
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10826084.2025.2592879
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 4
        StartPage: 1090
    Subjects:
      – SubjectFull: Labels
        Type: general
      – SubjectFull: World Wide Web
        Type: general
      – SubjectFull: Safety
        Type: general
      – SubjectFull: Health
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Internet
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Information resources
        Type: general
      – SubjectFull: Misinformation
        Type: general
      – SubjectFull: Medicinal plants
        Type: general
      – SubjectFull: Beverages
        Type: general
      – SubjectFull: Food portions
        Type: general
      – SubjectFull: Government regulation
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: Kratom Beverages Online: Marketing Narratives, Content, Dosing, and Potential Risks.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Perry, Teresa
      – PersonEntity:
          Name:
            NameFull: Chin, Sayorn
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 15
              M: 06
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10826084
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 7
          Titles:
            – TitleFull: Substance Use & Misuse
              Type: main
ResultId 1