Perceptual immersion and movie consumption behavior: Perceived value as a mediator.
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| Title: | Perceptual immersion and movie consumption behavior: Perceived value as a mediator. |
|---|---|
| Authors: | Zhao, Nicong (AUTHOR), Pan, Xiaoquan (AUTHOR) |
| Source: | Social Behavior & Personality: an international journal. May2026, Vol. 54 Issue 5, p1-10. 10p. |
| Subjects: | Immersive design, Perceived benefit, Cognitive psychology, Marketing strategy, Motion picture audiences |
| Geographic Terms: | China |
| Abstract: | Although scholars have recognized the importance of immersive experiences in movies, the psychological mechanisms that link immersion to actual consumption behavior remain underexplored—especially the role of perceived value. We examined the association between perceptual immersion and movie consumption behavior, with particular focus on investigating the mediating role of perceived value. We analyzed data obtained from a survey of 1,391 people in mainland China. The results demonstrated that the participants' perceptual immersion correlated positively with both their movie consumption behavior and perceived value. Furthermore, perceived value had a significant predictive effect on movie consumption behavior while acting as a partial mediator in the immersion–consumption relationship. The revealed psychological mechanism contributes fresh theoretical insights to cinematic behavior scholarship and provides actionable implications for movie industry practitioners in developing targeted marketing strategies and optimizing audience experience design. [ABSTRACT FROM AUTHOR] |
| Copyright of Social Behavior & Personality: an international journal is the property of Scientific Journal Publishers Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 193633572 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Perceptual immersion and movie consumption behavior: Perceived value as a mediator. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Zhao%2C+Nicong%22">Zhao, Nicong</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Pan%2C+Xiaoquan%22">Pan, Xiaoquan</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22Social+Behavior+%26+Personality%3A+an+international+journal%22">Social Behavior & Personality: an international journal</searchLink>. May2026, Vol. 54 Issue 5, p1-10. 10p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Immersive+design%22">Immersive design</searchLink><br /><searchLink fieldCode="DE" term="%22Perceived+benefit%22">Perceived benefit</searchLink><br /><searchLink fieldCode="DE" term="%22Cognitive+psychology%22">Cognitive psychology</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing+strategy%22">Marketing strategy</searchLink><br /><searchLink fieldCode="DE" term="%22Motion+picture+audiences%22">Motion picture audiences</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Although scholars have recognized the importance of immersive experiences in movies, the psychological mechanisms that link immersion to actual consumption behavior remain underexplored—especially the role of perceived value. We examined the association between perceptual immersion and movie consumption behavior, with particular focus on investigating the mediating role of perceived value. We analyzed data obtained from a survey of 1,391 people in mainland China. The results demonstrated that the participants' perceptual immersion correlated positively with both their movie consumption behavior and perceived value. Furthermore, perceived value had a significant predictive effect on movie consumption behavior while acting as a partial mediator in the immersion–consumption relationship. The revealed psychological mechanism contributes fresh theoretical insights to cinematic behavior scholarship and provides actionable implications for movie industry practitioners in developing targeted marketing strategies and optimizing audience experience design. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of Social Behavior & Personality: an international journal is the property of Scientific Journal Publishers Limited and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=193633572 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.2224/sbp.15741 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 1 Subjects: – SubjectFull: Immersive design Type: general – SubjectFull: Perceived benefit Type: general – SubjectFull: Cognitive psychology Type: general – SubjectFull: Marketing strategy Type: general – SubjectFull: Motion picture audiences Type: general – SubjectFull: China Type: general Titles: – TitleFull: Perceptual immersion and movie consumption behavior: Perceived value as a mediator. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Zhao, Nicong – PersonEntity: Name: NameFull: Pan, Xiaoquan IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 05 Text: May2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 03012212 Numbering: – Type: volume Value: 54 – Type: issue Value: 5 Titles: – TitleFull: Social Behavior & Personality: an international journal Type: main |
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