Bibliographic Details
| Title: |
Unveiling the Power of Presentation: Understanding the Effects of Information Formats on Click Intention in Medical Science Popularization. |
| Authors: |
Wang, Yuanyuan (AUTHOR), Zhang, Xing (AUTHOR), Xiao, Quan (AUTHOR) |
| Source: |
International Journal of Human-Computer Interaction. Jun2026, Vol. 42 Issue 11, p8622-8640. 19p. |
| Subjects: |
Medical communication, Health literacy, Digital technology, Communication methodology, Disinformation, Published articles, Digital video |
| Geographic Terms: |
China |
| Abstract: |
Online medical misinformation threatens public health literacy, making format selection crucial for healthcare professionals. This study examined how presentation formats affect engagement in medical communication through two approaches. Study 1 analyzed 40,852 articles from China's leading health platform, revealing text articles generated higher engagement overall, with format effectiveness varying by specialty: surgical content performed better as text, while psychological content excelled as video. Study 2 tested 240 participants in a 2 × 2 experiment, finding text format enhanced click intention through perceived completeness and accuracy despite increasing cognitive load, while video format boosted arousal and emotional engagement. Social support type moderated these effects. Informational support amplified text advantages while reducing cognitive load. Results advance health communication theory by identifying format-specific psychological pathways and provide evidence-based guidance. [ABSTRACT FROM AUTHOR] |
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| Database: |
Psychology and Behavioral Sciences Collection |
