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Unveiling the Power of Presentation: Understanding the Effects of Information Formats on Click Intention in Medical Science Popularization.

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Title: Unveiling the Power of Presentation: Understanding the Effects of Information Formats on Click Intention in Medical Science Popularization.
Authors: Wang, Yuanyuan (AUTHOR), Zhang, Xing (AUTHOR), Xiao, Quan (AUTHOR)
Source: International Journal of Human-Computer Interaction. Jun2026, Vol. 42 Issue 11, p8622-8640. 19p.
Subjects: Medical communication, Health literacy, Digital technology, Communication methodology, Disinformation, Published articles, Digital video
Geographic Terms: China
Abstract: Online medical misinformation threatens public health literacy, making format selection crucial for healthcare professionals. This study examined how presentation formats affect engagement in medical communication through two approaches. Study 1 analyzed 40,852 articles from China's leading health platform, revealing text articles generated higher engagement overall, with format effectiveness varying by specialty: surgical content performed better as text, while psychological content excelled as video. Study 2 tested 240 participants in a 2 × 2 experiment, finding text format enhanced click intention through perceived completeness and accuracy despite increasing cognitive load, while video format boosted arousal and emotional engagement. Social support type moderated these effects. Informational support amplified text advantages while reducing cognitive load. Results advance health communication theory by identifying format-specific psychological pathways and provide evidence-based guidance. [ABSTRACT FROM AUTHOR]
Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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DbLabel: Psychology and Behavioral Sciences Collection
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PubType: Academic Journal
PubTypeId: academicJournal
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IllustrationInfo
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  Label: Title
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  Data: Unveiling the Power of Presentation: Understanding the Effects of Information Formats on Click Intention in Medical Science Popularization.
– Name: Author
  Label: Authors
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  Data: <searchLink fieldCode="AR" term="%22Wang%2C+Yuanyuan%22">Wang, Yuanyuan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zhang%2C+Xing%22">Zhang, Xing</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xiao%2C+Quan%22">Xiao, Quan</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Jun2026, Vol. 42 Issue 11, p8622-8640. 19p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Medical+communication%22">Medical communication</searchLink><br /><searchLink fieldCode="DE" term="%22Health+literacy%22">Health literacy</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+technology%22">Digital technology</searchLink><br /><searchLink fieldCode="DE" term="%22Communication+methodology%22">Communication methodology</searchLink><br /><searchLink fieldCode="DE" term="%22Disinformation%22">Disinformation</searchLink><br /><searchLink fieldCode="DE" term="%22Published+articles%22">Published articles</searchLink><br /><searchLink fieldCode="DE" term="%22Digital+video%22">Digital video</searchLink>
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  Label: Geographic Terms
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  Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Online medical misinformation threatens public health literacy, making format selection crucial for healthcare professionals. This study examined how presentation formats affect engagement in medical communication through two approaches. Study 1 analyzed 40,852 articles from China's leading health platform, revealing text articles generated higher engagement overall, with format effectiveness varying by specialty: surgical content performed better as text, while psychological content excelled as video. Study 2 tested 240 participants in a 2 × 2 experiment, finding text format enhanced click intention through perceived completeness and accuracy despite increasing cognitive load, while video format boosted arousal and emotional engagement. Social support type moderated these effects. Informational support amplified text advantages while reducing cognitive load. Results advance health communication theory by identifying format-specific psychological pathways and provide evidence-based guidance. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=194221811
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/10447318.2025.2570397
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 8622
    Subjects:
      – SubjectFull: Medical communication
        Type: general
      – SubjectFull: Health literacy
        Type: general
      – SubjectFull: Digital technology
        Type: general
      – SubjectFull: Communication methodology
        Type: general
      – SubjectFull: Disinformation
        Type: general
      – SubjectFull: Published articles
        Type: general
      – SubjectFull: Digital video
        Type: general
      – SubjectFull: China
        Type: general
    Titles:
      – TitleFull: Unveiling the Power of Presentation: Understanding the Effects of Information Formats on Click Intention in Medical Science Popularization.
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            NameFull: Wang, Yuanyuan
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            NameFull: Zhang, Xing
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            NameFull: Xiao, Quan
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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              Value: 42
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            – TitleFull: International Journal of Human-Computer Interaction
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