APA (7th ed.) Citation

Kübler, R. V., & Hennig-Thurau, T. (2026). Spatial word of mouth: How user reviews in the metaverse shape the success of virtual reality apps. Journal of Retailing, 102(2), 425. https://doi.org/10.1016/j.jretai.2025.03.002

Chicago Style (17th ed.) Citation

Kübler, Raoul V., and Thorsten Hennig-Thurau. "Spatial Word of Mouth: How User Reviews in the Metaverse Shape the Success of Virtual Reality Apps." Journal of Retailing 102, no. 2 (2026): 425. https://doi.org/10.1016/j.jretai.2025.03.002.

MLA (9th ed.) Citation

Kübler, Raoul V., and Thorsten Hennig-Thurau. "Spatial Word of Mouth: How User Reviews in the Metaverse Shape the Success of Virtual Reality Apps." Journal of Retailing, vol. 102, no. 2, 2026, p. 425, https://doi.org/10.1016/j.jretai.2025.03.002.