Examining the role of voluntary reciprocal altruism and collectivism interventions in enhancing intentions to donate blood among young non-donors: an experimental study.

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Title: Examining the role of voluntary reciprocal altruism and collectivism interventions in enhancing intentions to donate blood among young non-donors: an experimental study.
Authors: Duffy, Caoimhín (AUTHOR), Molloy, Gerard J. (AUTHOR)
Source: Psychology & Health. Jul2026, Vol. 41 Issue 7, p956-970. 15p.
Subjects: Altruism, Psychotherapy, Statistical power analysis, Blood collection, Statistical sampling, Two-way analysis of variance, Evaluation of medical care, Randomized controlled trials, Chi-squared test, Descriptive statistics, Experimental design, Control groups, Pre-tests & post-tests, Intention, Health behavior, Comparative studies, Data analysis software, Behavioral research, Adolescence, Adults
Abstract: Objective: To evaluate (i) if an enhanced Voluntary Reciprocal Altruism (VRA) intervention increases intentions to donate blood and registration seeking, (ii) if a Collectivism intervention enhances intentions to donate blood and registration seeking, and (iii) to ascertain if there is an interaction effect between VRA and Collectivism interventions on registration seeking and donation intentions. Methods and measures: A two-way-between-subjects randomised control design was implemented. The dependent variables were intentions to donate and registration seeking, while the independent variables were VRA (VRA and Control) and Collectivism (Collectivism and Individualism). A total of 211 young adult participants were included in the analysis. The participants were randomised into four conditions. A two-way ANOVA was conducted to evaluate differences in intentions to donate, while Chi-Square analysis was used to investigate registration seeking across each condition. Results: There was a significant difference in once-off intentions to donate blood among participants receiving the VRA intervention compared to the control group (Cohen's d = 0.54). However, the Collectivism intervention had no significant effect on donation intentions or registration seeking. No interaction effect was detected between VRA and Collectivism. Conclusions: The VRA intervention significantly influenced once-off intentions to donate and may be a cost-effective strategy to recruit new blood donors. [ABSTRACT FROM AUTHOR]
Copyright of Psychology & Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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  Label: Title
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  Data: Examining the role of voluntary reciprocal altruism and collectivism interventions in enhancing intentions to donate blood among young non-donors: an experimental study.
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  Data: <searchLink fieldCode="AR" term="%22Duffy%2C+Caoimhín%22">Duffy, Caoimhín</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Molloy%2C+Gerard+J%2E%22">Molloy, Gerard J.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Health%22">Psychology & Health</searchLink>. Jul2026, Vol. 41 Issue 7, p956-970. 15p.
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  Data: <searchLink fieldCode="DE" term="%22Altruism%22">Altruism</searchLink><br /><searchLink fieldCode="DE" term="%22Psychotherapy%22">Psychotherapy</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+power+analysis%22">Statistical power analysis</searchLink><br /><searchLink fieldCode="DE" term="%22Blood+collection%22">Blood collection</searchLink><br /><searchLink fieldCode="DE" term="%22Statistical+sampling%22">Statistical sampling</searchLink><br /><searchLink fieldCode="DE" term="%22Two-way+analysis+of+variance%22">Two-way analysis of variance</searchLink><br /><searchLink fieldCode="DE" term="%22Evaluation+of+medical+care%22">Evaluation of medical care</searchLink><br /><searchLink fieldCode="DE" term="%22Randomized+controlled+trials%22">Randomized controlled trials</searchLink><br /><searchLink fieldCode="DE" term="%22Chi-squared+test%22">Chi-squared test</searchLink><br /><searchLink fieldCode="DE" term="%22Descriptive+statistics%22">Descriptive statistics</searchLink><br /><searchLink fieldCode="DE" term="%22Experimental+design%22">Experimental design</searchLink><br /><searchLink fieldCode="DE" term="%22Control+groups%22">Control groups</searchLink><br /><searchLink fieldCode="DE" term="%22Pre-tests+%26+post-tests%22">Pre-tests & post-tests</searchLink><br /><searchLink fieldCode="DE" term="%22Intention%22">Intention</searchLink><br /><searchLink fieldCode="DE" term="%22Health+behavior%22">Health behavior</searchLink><br /><searchLink fieldCode="DE" term="%22Comparative+studies%22">Comparative studies</searchLink><br /><searchLink fieldCode="DE" term="%22Data+analysis+software%22">Data analysis software</searchLink><br /><searchLink fieldCode="DE" term="%22Behavioral+research%22">Behavioral research</searchLink><br /><searchLink fieldCode="DE" term="%22Adolescence%22">Adolescence</searchLink><br /><searchLink fieldCode="DE" term="%22Adults%22">Adults</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: Objective: To evaluate (i) if an enhanced Voluntary Reciprocal Altruism (VRA) intervention increases intentions to donate blood and registration seeking, (ii) if a Collectivism intervention enhances intentions to donate blood and registration seeking, and (iii) to ascertain if there is an interaction effect between VRA and Collectivism interventions on registration seeking and donation intentions. Methods and measures: A two-way-between-subjects randomised control design was implemented. The dependent variables were intentions to donate and registration seeking, while the independent variables were VRA (VRA and Control) and Collectivism (Collectivism and Individualism). A total of 211 young adult participants were included in the analysis. The participants were randomised into four conditions. A two-way ANOVA was conducted to evaluate differences in intentions to donate, while Chi-Square analysis was used to investigate registration seeking across each condition. Results: There was a significant difference in once-off intentions to donate blood among participants receiving the VRA intervention compared to the control group (Cohen's d = 0.54). However, the Collectivism intervention had no significant effect on donation intentions or registration seeking. No interaction effect was detected between VRA and Collectivism. Conclusions: The VRA intervention significantly influenced once-off intentions to donate and may be a cost-effective strategy to recruit new blood donors. [ABSTRACT FROM AUTHOR]
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  Label:
  Group: Ab
  Data: <i>Copyright of Psychology & Health is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1080/08870446.2025.2496227
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 15
        StartPage: 956
    Subjects:
      – SubjectFull: Altruism
        Type: general
      – SubjectFull: Psychotherapy
        Type: general
      – SubjectFull: Statistical power analysis
        Type: general
      – SubjectFull: Blood collection
        Type: general
      – SubjectFull: Statistical sampling
        Type: general
      – SubjectFull: Two-way analysis of variance
        Type: general
      – SubjectFull: Evaluation of medical care
        Type: general
      – SubjectFull: Randomized controlled trials
        Type: general
      – SubjectFull: Chi-squared test
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Experimental design
        Type: general
      – SubjectFull: Control groups
        Type: general
      – SubjectFull: Pre-tests & post-tests
        Type: general
      – SubjectFull: Intention
        Type: general
      – SubjectFull: Health behavior
        Type: general
      – SubjectFull: Comparative studies
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: Behavioral research
        Type: general
      – SubjectFull: Adolescence
        Type: general
      – SubjectFull: Adults
        Type: general
    Titles:
      – TitleFull: Examining the role of voluntary reciprocal altruism and collectivism interventions in enhancing intentions to donate blood among young non-donors: an experimental study.
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            NameFull: Duffy, Caoimhín
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            NameFull: Molloy, Gerard J.
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            – D: 01
              M: 07
              Text: Jul2026
              Type: published
              Y: 2026
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