How Personality Shapes the Impact of Persuasion Strategies in Scam Warnings: Evidence from the Chinese Context.
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| Title: | How Personality Shapes the Impact of Persuasion Strategies in Scam Warnings: Evidence from the Chinese Context. |
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| Authors: | Li, Jiahao (AUTHOR), Xu, Jiantao (AUTHOR), Lin, Deqi (AUTHOR), Li, Hongting (AUTHOR), Xu, Liang (AUTHOR) |
| Source: | International Journal of Human-Computer Interaction. Jul2026, Vol. 42 Issue 13, p9971-9999. 29p. |
| Subjects: | Personality, Persuasion (Psychology), Internet fraud, Chinese people, Computer fraud, Five-factor model of personality |
| Geographic Terms: | China |
| Abstract: | Online scams continue to be a pervasive issue, and designing personalized scam warnings can effectively reduce the number of victims. This study explores how individual personality traits influence compliance with different persuasion strategies in China. We designed various scam warnings based on six key persuasion strategies and collected data from 1,186 Chinese participants through an online experiment. The results reveal that warnings using authority, social proof, and scarcity strategies significantly enhance effectiveness. Network analysis further uncovers the complex relationships between the Big Five personality traits and persuasion strategies. Individuals with higher conscientiousness respond more positively to consistency strategies, while those with high neuroticism are more influenced by social proof and authority strategies. In contrast, individuals with high openness show a greater responsiveness to reciprocity strategies and are less sensitive to authority and scarcity tactics. The findings highlight the importance of tailoring scam warnings based on personality traits to improve their effectiveness in China. [ABSTRACT FROM AUTHOR] |
| Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) | |
| Database: | Psychology and Behavioral Sciences Collection |
| FullText | Text: Availability: 0 |
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| Header | DbId: pbh DbLabel: Psychology and Behavioral Sciences Collection An: 194842594 AccessLevel: 6 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: How Personality Shapes the Impact of Persuasion Strategies in Scam Warnings: Evidence from the Chinese Context. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AR" term="%22Li%2C+Jiahao%22">Li, Jiahao</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xu%2C+Jiantao%22">Xu, Jiantao</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Lin%2C+Deqi%22">Lin, Deqi</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Li%2C+Hongting%22">Li, Hongting</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Xu%2C+Liang%22">Xu, Liang</searchLink> (AUTHOR) – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22International+Journal+of+Human-Computer+Interaction%22">International Journal of Human-Computer Interaction</searchLink>. Jul2026, Vol. 42 Issue 13, p9971-9999. 29p. – Name: Subject Label: Subjects Group: Su Data: <searchLink fieldCode="DE" term="%22Personality%22">Personality</searchLink><br /><searchLink fieldCode="DE" term="%22Persuasion+%28Psychology%29%22">Persuasion (Psychology)</searchLink><br /><searchLink fieldCode="DE" term="%22Internet+fraud%22">Internet fraud</searchLink><br /><searchLink fieldCode="DE" term="%22Chinese+people%22">Chinese people</searchLink><br /><searchLink fieldCode="DE" term="%22Computer+fraud%22">Computer fraud</searchLink><br /><searchLink fieldCode="DE" term="%22Five-factor+model+of+personality%22">Five-factor model of personality</searchLink> – Name: SubjectGeographic Label: Geographic Terms Group: Su Data: <searchLink fieldCode="DE" term="%22China%22">China</searchLink> – Name: Abstract Label: Abstract Group: Ab Data: Online scams continue to be a pervasive issue, and designing personalized scam warnings can effectively reduce the number of victims. This study explores how individual personality traits influence compliance with different persuasion strategies in China. We designed various scam warnings based on six key persuasion strategies and collected data from 1,186 Chinese participants through an online experiment. The results reveal that warnings using authority, social proof, and scarcity strategies significantly enhance effectiveness. Network analysis further uncovers the complex relationships between the Big Five personality traits and persuasion strategies. Individuals with higher conscientiousness respond more positively to consistency strategies, while those with high neuroticism are more influenced by social proof and authority strategies. In contrast, individuals with high openness show a greater responsiveness to reciprocity strategies and are less sensitive to authority and scarcity tactics. The findings highlight the importance of tailoring scam warnings based on personality traits to improve their effectiveness in China. [ABSTRACT FROM AUTHOR] – Name: AbstractSuppliedCopyright Label: Group: Ab Data: <i>Copyright of International Journal of Human-Computer Interaction is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.) |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=194842594 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1080/10447318.2025.2580551 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 29 StartPage: 9971 Subjects: – SubjectFull: Personality Type: general – SubjectFull: Persuasion (Psychology) Type: general – SubjectFull: Internet fraud Type: general – SubjectFull: Chinese people Type: general – SubjectFull: Computer fraud Type: general – SubjectFull: Five-factor model of personality Type: general – SubjectFull: China Type: general Titles: – TitleFull: How Personality Shapes the Impact of Persuasion Strategies in Scam Warnings: Evidence from the Chinese Context. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Li, Jiahao – PersonEntity: Name: NameFull: Xu, Jiantao – PersonEntity: Name: NameFull: Lin, Deqi – PersonEntity: Name: NameFull: Li, Hongting – PersonEntity: Name: NameFull: Xu, Liang IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 07 Text: Jul2026 Type: published Y: 2026 Identifiers: – Type: issn-print Value: 10447318 Numbering: – Type: volume Value: 42 – Type: issue Value: 13 Titles: – TitleFull: International Journal of Human-Computer Interaction Type: main |
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