View in EDS HTML Full Text PDF Full Text

Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis.

Saved in:
Bibliographic Details
Title: Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis.
Authors: Morgenstern, Matthis (AUTHOR), Süßkow, Eddy (AUTHOR), Neumann, Clemens (AUTHOR), Hanewinkel, Reiner (AUTHOR)
Source: Substance Use & Misuse. 2026, Vol. 61 Issue 9, p1501-1505. 5p.
Subjects: Substance abuse risk factors, Social media, Music, Audiovisual materials, Risk assessment, Risk-taking behavior, Research funding, Nicotine, Content analysis, Logistic regression analysis, Descriptive statistics, Odds ratio, Medical coding, Cannabis (Genus), Confidence intervals, Data analysis software, Media exposure, Adolescence, Children
Geographic Terms: Germany, United States
Abstract: Introduction: The depiction of substance use in popular music videos is a potential risk factor for consumption among children and adolescents. This study tested whether German and US hip-hop/rap videos differ in nicotine and cannabis content. Methods: The sample included all German- and English-language videos from the 2024 YouTube Top 100 charts (n = 1,160). Videos were categorized by genre (hip-hop/rap vs. other) and by substance content (nicotine, cannabis, both, none). For videos containing nicotine or cannabis, occurrences were counted. Exposure was approximated by multiplying the number of occurrences by the number of views for each video (March 2025 view counts). Results: Overall, 41% of videos (n = 479) contained at least one depiction of nicotine or cannabis. This was more common in hip-hop/rap (59.5%) than in other genres (10.1%; OR = 13.11; 95% CI 9.26–18.57; p < 0.001). German hip-hop/rap videos depicted nicotine more often (38.0%) than US hip-hop/rap videos (8.8%; OR = 0.16; 95% CI 0.10–0.24; p < 0.001). Cannabis occurred more often in US hip-hop/rap (37.2%) than in German hip-hop/rap (9.4%; OR = 5.73; 95% CI 3.84–8.56; p < 0.001). In total, 4,478 occurrences of nicotine or cannabis were recorded, resulting in an estimated 57 billion nicotine and 49 billion cannabis impressions. Conclusions: Music video audiences are widely exposed to substance depictions, particularly in hip-hop/rap. In the USA, cannabis is particularly prevalent, while in Germany nicotine dominates. Preventive measures to reduce young people's exposure include age restrictions and warning messages. [ABSTRACT FROM AUTHOR]
Copyright of Substance Use & Misuse is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 194999422
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis.
– Name: Author
  Label: Authors
  Group: Au
  Data: &lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Morgenstern%2C+Matthis%22&quot;&gt;Morgenstern, Matthis&lt;/searchLink&gt; (AUTHOR)&lt;br /&gt;&lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22S&#252;&#223;kow%2C+Eddy%22&quot;&gt;S&#252;&#223;kow, Eddy&lt;/searchLink&gt; (AUTHOR)&lt;br /&gt;&lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Neumann%2C+Clemens%22&quot;&gt;Neumann, Clemens&lt;/searchLink&gt; (AUTHOR)&lt;br /&gt;&lt;searchLink fieldCode=&quot;AR&quot; term=&quot;%22Hanewinkel%2C+Reiner%22&quot;&gt;Hanewinkel, Reiner&lt;/searchLink&gt; (AUTHOR)
– Name: TitleSource
  Label: Source
  Group: Src
  Data: &lt;searchLink fieldCode=&quot;JN&quot; term=&quot;%22Substance+Use+%26+Misuse%22&quot;&gt;Substance Use &amp; Misuse&lt;/searchLink&gt;. 2026, Vol. 61 Issue 9, p1501-1505. 5p.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: &lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Substance+abuse+risk+factors%22&quot;&gt;Substance abuse risk factors&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Social+media%22&quot;&gt;Social media&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Music%22&quot;&gt;Music&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Audiovisual+materials%22&quot;&gt;Audiovisual materials&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Risk+assessment%22&quot;&gt;Risk assessment&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Risk-taking+behavior%22&quot;&gt;Risk-taking behavior&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Research+funding%22&quot;&gt;Research funding&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Nicotine%22&quot;&gt;Nicotine&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Content+analysis%22&quot;&gt;Content analysis&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Logistic+regression+analysis%22&quot;&gt;Logistic regression analysis&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Descriptive+statistics%22&quot;&gt;Descriptive statistics&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Odds+ratio%22&quot;&gt;Odds ratio&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Medical+coding%22&quot;&gt;Medical coding&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Cannabis+%28Genus%29%22&quot;&gt;Cannabis (Genus)&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Confidence+intervals%22&quot;&gt;Confidence intervals&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Data+analysis+software%22&quot;&gt;Data analysis software&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Media+exposure%22&quot;&gt;Media exposure&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Adolescence%22&quot;&gt;Adolescence&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Children%22&quot;&gt;Children&lt;/searchLink&gt;
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: &lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22Germany%22&quot;&gt;Germany&lt;/searchLink&gt;&lt;br /&gt;&lt;searchLink fieldCode=&quot;DE&quot; term=&quot;%22United+States%22&quot;&gt;United States&lt;/searchLink&gt;
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: Introduction: The depiction of substance use in popular music videos is a potential risk factor for consumption among children and adolescents. This study tested whether German and US hip-hop/rap videos differ in nicotine and cannabis content. Methods: The sample included all German- and English-language videos from the 2024 YouTube Top 100 charts (n = 1,160). Videos were categorized by genre (hip-hop/rap vs. other) and by substance content (nicotine, cannabis, both, none). For videos containing nicotine or cannabis, occurrences were counted. Exposure was approximated by multiplying the number of occurrences by the number of views for each video (March 2025 view counts). Results: Overall, 41% of videos (n = 479) contained at least one depiction of nicotine or cannabis. This was more common in hip-hop/rap (59.5%) than in other genres (10.1%; OR = 13.11; 95% CI 9.26–18.57; p &lt; 0.001). German hip-hop/rap videos depicted nicotine more often (38.0%) than US hip-hop/rap videos (8.8%; OR = 0.16; 95% CI 0.10–0.24; p &lt; 0.001). Cannabis occurred more often in US hip-hop/rap (37.2%) than in German hip-hop/rap (9.4%; OR = 5.73; 95% CI 3.84–8.56; p &lt; 0.001). In total, 4,478 occurrences of nicotine or cannabis were recorded, resulting in an estimated 57 billion nicotine and 49 billion cannabis impressions. Conclusions: Music video audiences are widely exposed to substance depictions, particularly in hip-hop/rap. In the USA, cannabis is particularly prevalent, while in Germany nicotine dominates. Preventive measures to reduce young people&#39;s exposure include age restrictions and warning messages. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: &lt;i&gt;Copyright of Substance Use &amp; Misuse is the property of Taylor &amp; Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder&#39;s express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.&lt;/i&gt; (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=194999422
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/10826084.2025.2611414
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 5
        StartPage: 1501
    Subjects:
      – SubjectFull: Substance abuse risk factors
        Type: general
      – SubjectFull: Social media
        Type: general
      – SubjectFull: Music
        Type: general
      – SubjectFull: Audiovisual materials
        Type: general
      – SubjectFull: Risk assessment
        Type: general
      – SubjectFull: Risk-taking behavior
        Type: general
      – SubjectFull: Research funding
        Type: general
      – SubjectFull: Nicotine
        Type: general
      – SubjectFull: Content analysis
        Type: general
      – SubjectFull: Logistic regression analysis
        Type: general
      – SubjectFull: Descriptive statistics
        Type: general
      – SubjectFull: Odds ratio
        Type: general
      – SubjectFull: Medical coding
        Type: general
      – SubjectFull: Cannabis (Genus)
        Type: general
      – SubjectFull: Confidence intervals
        Type: general
      – SubjectFull: Data analysis software
        Type: general
      – SubjectFull: Media exposure
        Type: general
      – SubjectFull: Adolescence
        Type: general
      – SubjectFull: Children
        Type: general
      – SubjectFull: Germany
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: Depictions of Nicotine and Cannabis in Popular US and German Hip-Hop/Rap Music Videos: A YouTube Top 100 Content Analysis.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Morgenstern, Matthis
      – PersonEntity:
          Name:
            NameFull: Süßkow, Eddy
      – PersonEntity:
          Name:
            NameFull: Neumann, Clemens
      – PersonEntity:
          Name:
            NameFull: Hanewinkel, Reiner
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 08
              Text: 2026
              Type: published
              Y: 2026
          Identifiers:
            – Type: issn-print
              Value: 10826084
          Numbering:
            – Type: volume
              Value: 61
            – Type: issue
              Value: 9
          Titles:
            – TitleFull: Substance Use & Misuse
              Type: main
ResultId 1