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Attention Allocation During Viewing of One‐Line and Two‐Line Subtitles in Vertical Videos: An Eye‐Tracking Study.

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Title: Attention Allocation During Viewing of One‐Line and Two‐Line Subtitles in Vertical Videos: An Eye‐Tracking Study.
Authors: Li, Guoliang (AUTHOR)
Source: Applied Cognitive Psychology. Jul2026, Vol. 40 Issue 4, p1-13. 13p.
Subjects: Motion picture subtitles, Eye tracking, TikTok (Web resource), Cell phone videos, Attention control
Abstract: Vertical videos (e.g., TikTok) are widely consumed on mobile phones and increasingly rely on subtitles to enhance engagement. However, the narrow aspect ratio, small screen, and fast pace of vertical videos challenge subtitle layout, particularly the number of lines. Using webcam eye tracking, this study compared visual attention allocation to one‐line versus two‐line subtitles in vertical videos. A total of 211 participants watched a TikTok video with either one‐line or two‐line subtitles while their eye movements were recorded. Two‐line subtitles attracted greater visual attention than one‐line subtitles, with longer total fixation time, more revisits, lower skipping probability, and longer time to first fixation. After statistically controlling for character count, two‐line subtitles still elicited longer total fixation time, suggesting that the format difference cannot be fully attributed to text length alone. These findings extend subtitle reception research to vertical videos and inform subtitle design on short‐form video platforms. [ABSTRACT FROM AUTHOR]
Copyright of Applied Cognitive Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Attention Allocation During Viewing of One‐Line and Two‐Line Subtitles in Vertical Videos: An Eye‐Tracking Study.
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  Data: <searchLink fieldCode="DE" term="%22Motion+picture+subtitles%22">Motion picture subtitles</searchLink><br /><searchLink fieldCode="DE" term="%22Eye+tracking%22">Eye tracking</searchLink><br /><searchLink fieldCode="DE" term="%22TikTok+%28Web+resource%29%22">TikTok (Web resource)</searchLink><br /><searchLink fieldCode="DE" term="%22Cell+phone+videos%22">Cell phone videos</searchLink><br /><searchLink fieldCode="DE" term="%22Attention+control%22">Attention control</searchLink>
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  Data: Vertical videos (e.g., TikTok) are widely consumed on mobile phones and increasingly rely on subtitles to enhance engagement. However, the narrow aspect ratio, small screen, and fast pace of vertical videos challenge subtitle layout, particularly the number of lines. Using webcam eye tracking, this study compared visual attention allocation to one‐line versus two‐line subtitles in vertical videos. A total of 211 participants watched a TikTok video with either one‐line or two‐line subtitles while their eye movements were recorded. Two‐line subtitles attracted greater visual attention than one‐line subtitles, with longer total fixation time, more revisits, lower skipping probability, and longer time to first fixation. After statistically controlling for character count, two‐line subtitles still elicited longer total fixation time, suggesting that the format difference cannot be fully attributed to text length alone. These findings extend subtitle reception research to vertical videos and inform subtitle design on short‐form video platforms. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Applied Cognitive Psychology is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=196342426
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        Value: 10.1002/acp.70262
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      – Code: eng
        Text: English
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      – SubjectFull: Motion picture subtitles
        Type: general
      – SubjectFull: Eye tracking
        Type: general
      – SubjectFull: TikTok (Web resource)
        Type: general
      – SubjectFull: Cell phone videos
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      – SubjectFull: Attention control
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      – TitleFull: Attention Allocation During Viewing of One‐Line and Two‐Line Subtitles in Vertical Videos: An Eye‐Tracking Study.
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              Text: Jul2026
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