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Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem.

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Title: Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem.
Authors: Albers, Luuk (AUTHOR), Rotteveel, Mark (AUTHOR), Dijksterhuis, AP (AUTHOR)
Source: Self & Identity. Jan-Mar2009, Vol. 8 Issue 1, p63-77. 15p. 3 Charts.
Subjects: Medical research, Self-esteem, Narcissistic injuries, Letters, Evaluation, Neurological errors, Psychiatric errors, Clinical trials, Psychology
Abstract: A common measure for implicit self-esteem is the name letter effect, traditionally calculated as the rated attractiveness of someone's initials or name letters minus the average attractiveness of those same letters rated by people not having those initial or name letters. We present evidence showing this calculation method is confounded with general letter liking. As such, it cannot adequately distinguish the evaluation of name letters from not-name letters, and may therefore mistake response bias or general letter liking for implicit self-esteem. We propose an alternative calculation method that is without confounds and assesses the unique contribution of name letter evaluation by simultaneously controlling for the influence of not-name letter liking and general liking of the specific letters. [ABSTRACT FROM AUTHOR]
Copyright of Self & Identity is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem.
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  Data: <searchLink fieldCode="JN" term="%22Self+%26+Identity%22">Self & Identity</searchLink>. Jan-Mar2009, Vol. 8 Issue 1, p63-77. 15p. 3 Charts.
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  Data: <searchLink fieldCode="DE" term="%22Medical+research%22">Medical research</searchLink><br /><searchLink fieldCode="DE" term="%22Self-esteem%22">Self-esteem</searchLink><br /><searchLink fieldCode="DE" term="%22Narcissistic+injuries%22">Narcissistic injuries</searchLink><br /><searchLink fieldCode="DE" term="%22Letters%22">Letters</searchLink><br /><searchLink fieldCode="DE" term="%22Evaluation%22">Evaluation</searchLink><br /><searchLink fieldCode="DE" term="%22Neurological+errors%22">Neurological errors</searchLink><br /><searchLink fieldCode="DE" term="%22Psychiatric+errors%22">Psychiatric errors</searchLink><br /><searchLink fieldCode="DE" term="%22Clinical+trials%22">Clinical trials</searchLink><br /><searchLink fieldCode="DE" term="%22Psychology%22">Psychology</searchLink>
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  Label: Abstract
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  Data: A common measure for implicit self-esteem is the name letter effect, traditionally calculated as the rated attractiveness of someone's initials or name letters minus the average attractiveness of those same letters rated by people not having those initial or name letters. We present evidence showing this calculation method is confounded with general letter liking. As such, it cannot adequately distinguish the evaluation of name letters from not-name letters, and may therefore mistake response bias or general letter liking for implicit self-esteem. We propose an alternative calculation method that is without confounds and assesses the unique contribution of name letter evaluation by simultaneously controlling for the influence of not-name letter liking and general liking of the specific letters. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Self & Identity is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=35818122
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/15298860802091062
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 63
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      – SubjectFull: Medical research
        Type: general
      – SubjectFull: Self-esteem
        Type: general
      – SubjectFull: Narcissistic injuries
        Type: general
      – SubjectFull: Letters
        Type: general
      – SubjectFull: Evaluation
        Type: general
      – SubjectFull: Neurological errors
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      – SubjectFull: Psychiatric errors
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      – SubjectFull: Clinical trials
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      – SubjectFull: Psychology
        Type: general
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      – TitleFull: Towards Optimizing the Name Letter Test as a Measure of Implicit Self-esteem.
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            NameFull: Albers, Luuk
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            NameFull: Rotteveel, Mark
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            NameFull: Dijksterhuis, AP
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            – D: 01
              M: 01
              Text: Jan-Mar2009
              Type: published
              Y: 2009
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            – TitleFull: Self & Identity
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