Bibliographic Details
| Title: |
Customer Image versus the Retailer's Anticipated Image. |
| Authors: |
Pathak, Dev S., Crissy, William J. E., Sweitzer, Robert W. |
| Source: |
Journal of Retailing. Winter74/75, Vol. 50 Issue 4, p21. 9p. 2 Charts. |
| Subjects: |
Retail industry, Department stores, Consumer attitudes, Chain stores management, Marketing, Merchandising, Metropolitan areas, Point-of-sale advertising |
| Geographic Terms: |
Michigan, Saginaw (Mich.), United States |
| Abstract: |
The article discusses customer image versus the retailer's anticipated image. Many recent studies have focused on the store image held by the majority of customers. Equally important, however, and often neglected, is the retailer's perception of what he b |
| Database: |
Psychology and Behavioral Sciences Collection |
