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Customer Image versus the Retailer's Anticipated Image.

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Title: Customer Image versus the Retailer's Anticipated Image.
Authors: Pathak, Dev S., Crissy, William J. E., Sweitzer, Robert W.
Source: Journal of Retailing. Winter74/75, Vol. 50 Issue 4, p21. 9p. 2 Charts.
Subjects: Retail industry, Department stores, Consumer attitudes, Chain stores management, Marketing, Merchandising, Metropolitan areas, Point-of-sale advertising
Geographic Terms: Michigan, Saginaw (Mich.), United States
Abstract: The article discusses customer image versus the retailer's anticipated image. Many recent studies have focused on the store image held by the majority of customers. Equally important, however, and often neglected, is the retailer's perception of what he b
Database: Psychology and Behavioral Sciences Collection
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Header DbId: pbh
DbLabel: Psychology and Behavioral Sciences Collection
An: 4679912
AccessLevel: 6
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Label: Title
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  Data: Customer Image versus the Retailer's Anticipated Image.
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  Data: <searchLink fieldCode="AR" term="%22Pathak%2C+Dev+S%2E%22">Pathak, Dev S.</searchLink><br /><searchLink fieldCode="AR" term="%22Crissy%2C+William+J%2E+E%2E%22">Crissy, William J. E.</searchLink><br /><searchLink fieldCode="AR" term="%22Sweitzer%2C+Robert+W%2E%22">Sweitzer, Robert W.</searchLink>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Retailing%22">Journal of Retailing</searchLink>. Winter74/75, Vol. 50 Issue 4, p21. 9p. 2 Charts.
– Name: Subject
  Label: Subjects
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Retail+industry%22">Retail industry</searchLink><br /><searchLink fieldCode="DE" term="%22Department+stores%22">Department stores</searchLink><br /><searchLink fieldCode="DE" term="%22Consumer+attitudes%22">Consumer attitudes</searchLink><br /><searchLink fieldCode="DE" term="%22Chain+stores+management%22">Chain stores management</searchLink><br /><searchLink fieldCode="DE" term="%22Marketing%22">Marketing</searchLink><br /><searchLink fieldCode="DE" term="%22Merchandising%22">Merchandising</searchLink><br /><searchLink fieldCode="DE" term="%22Metropolitan+areas%22">Metropolitan areas</searchLink><br /><searchLink fieldCode="DE" term="%22Point-of-sale+advertising%22">Point-of-sale advertising</searchLink>
– Name: SubjectGeographic
  Label: Geographic Terms
  Group: Su
  Data: <searchLink fieldCode="DE" term="%22Michigan%22">Michigan</searchLink><br /><searchLink fieldCode="DE" term="%22Saginaw+%28Mich%2E%29%22">Saginaw (Mich.)</searchLink><br /><searchLink fieldCode="DE" term="%22United+States%22">United States</searchLink>
– Name: Abstract
  Label: Abstract
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  Data: The article discusses customer image versus the retailer's anticipated image. Many recent studies have focused on the store image held by the majority of customers. Equally important, however, and often neglected, is the retailer's perception of what he b
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=4679912
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 9
        StartPage: 21
    Subjects:
      – SubjectFull: Retail industry
        Type: general
      – SubjectFull: Department stores
        Type: general
      – SubjectFull: Consumer attitudes
        Type: general
      – SubjectFull: Chain stores management
        Type: general
      – SubjectFull: Marketing
        Type: general
      – SubjectFull: Merchandising
        Type: general
      – SubjectFull: Metropolitan areas
        Type: general
      – SubjectFull: Point-of-sale advertising
        Type: general
      – SubjectFull: Michigan
        Type: general
      – SubjectFull: Saginaw (Mich.)
        Type: general
      – SubjectFull: United States
        Type: general
    Titles:
      – TitleFull: Customer Image versus the Retailer's Anticipated Image.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Pathak, Dev S.
      – PersonEntity:
          Name:
            NameFull: Crissy, William J. E.
      – PersonEntity:
          Name:
            NameFull: Sweitzer, Robert W.
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 12
              Text: Winter74/75
              Type: published
              Y: 1974
          Identifiers:
            – Type: issn-print
              Value: 00224359
          Numbering:
            – Type: volume
              Value: 50
            – Type: issue
              Value: 4
          Titles:
            – TitleFull: Journal of Retailing
              Type: main
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