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Hemispheric Collaboration in Creative Subjects: Cross-Hemisphere Priming in a Lexical Decision Task.

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Title: Hemispheric Collaboration in Creative Subjects: Cross-Hemisphere Priming in a Lexical Decision Task.
Authors: Whitman, R.Douglas (AUTHOR), Holcomb, Erin (AUTHOR), Zanes, Jason (AUTHOR)
Source: Creativity Research Journal. Apr-Jun2010, Vol. 22 Issue 2, p109-118. 10p. 1 Chart, 1 Graph.
Subjects: Lexical access, Creative thinking testing, Creative ability, Cerebral dominance, Business presentations, Cognition, Biosynthesis, Literature, Word recognition
Abstract: The literature provides 3 proposals regarding hemispheric involvement in the creative process: the right hemisphere is “more creative,” the 2 hemispheres are complementary, and the hemispheric collaboration model that argues that the 2 hemispheres function as a collaborative unit in a synergistic manner. This study tested the hemispheric collaboration model. Forty-eight participants completed the Torrance Test of Creative Thinking, Figural and Verbal forms. The participants then performed a visual half-field lexical decision task at both a 50 milliseconds (ms) and 750 ms stimulus onset asynchrony in which the primes and targets were presented either ipsilaterally or contralaterally. Results revealed that individuals scoring high on creativity exhibit higher degrees of priming to contralateral presentation of prime-target pairs, while subjects scoring low on creativity exhibit increased priming to prime-target pairs presented to the left VF, right hemisphere. The results of the study support a hemispheric collaboration model of creative cognition and suggest a mechanism for hemispheric synthesis of the left- and right-hemisphere worldviews. [ABSTRACT FROM AUTHOR]
Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Hemispheric Collaboration in Creative Subjects: Cross-Hemisphere Priming in a Lexical Decision Task.
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  Data: <searchLink fieldCode="AR" term="%22Whitman%2C+R%2EDouglas%22">Whitman, R.Douglas</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Holcomb%2C+Erin%22">Holcomb, Erin</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Zanes%2C+Jason%22">Zanes, Jason</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Creativity+Research+Journal%22">Creativity Research Journal</searchLink>. Apr-Jun2010, Vol. 22 Issue 2, p109-118. 10p. 1 Chart, 1 Graph.
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  Data: <searchLink fieldCode="DE" term="%22Lexical+access%22">Lexical access</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+thinking+testing%22">Creative thinking testing</searchLink><br /><searchLink fieldCode="DE" term="%22Creative+ability%22">Creative ability</searchLink><br /><searchLink fieldCode="DE" term="%22Cerebral+dominance%22">Cerebral dominance</searchLink><br /><searchLink fieldCode="DE" term="%22Business+presentations%22">Business presentations</searchLink><br /><searchLink fieldCode="DE" term="%22Cognition%22">Cognition</searchLink><br /><searchLink fieldCode="DE" term="%22Biosynthesis%22">Biosynthesis</searchLink><br /><searchLink fieldCode="DE" term="%22Literature%22">Literature</searchLink><br /><searchLink fieldCode="DE" term="%22Word+recognition%22">Word recognition</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: The literature provides 3 proposals regarding hemispheric involvement in the creative process: the right hemisphere is “more creative,” the 2 hemispheres are complementary, and the hemispheric collaboration model that argues that the 2 hemispheres function as a collaborative unit in a synergistic manner. This study tested the hemispheric collaboration model. Forty-eight participants completed the Torrance Test of Creative Thinking, Figural and Verbal forms. The participants then performed a visual half-field lexical decision task at both a 50 milliseconds (ms) and 750 ms stimulus onset asynchrony in which the primes and targets were presented either ipsilaterally or contralaterally. Results revealed that individuals scoring high on creativity exhibit higher degrees of priming to contralateral presentation of prime-target pairs, while subjects scoring low on creativity exhibit increased priming to prime-target pairs presented to the left VF, right hemisphere. The results of the study support a hemispheric collaboration model of creative cognition and suggest a mechanism for hemispheric synthesis of the left- and right-hemisphere worldviews. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/10400419.2010.481480
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      – Code: eng
        Text: English
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              Text: Apr-Jun2010
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