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Children and Television Advertising: Some Research and Some Perspectives.

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Title: Children and Television Advertising: Some Research and Some Perspectives.
Authors: Feshbach, Norma D., Dillman, Arline S., Jordan, Tricia S.
Source: Journal of Clinical Child Psychology. Spring79, Vol. 8 Issue 1, p26. 5p.
Subjects: Television advertising & children, Child psychology
Abstract: This paper's focus is on televised food advertisements and their effects on young children. Pertinent literature that demonstrates children's learning from television commercials is reviewed. A field study using a graphic portraying nutrition information, suitable for television use, is summarized. From information derived from this graphic, young children were able to evaluate the nutrition content of foods. The authors raise questions concerning directions for future research and action and a possible role psychologists and other health care personnel could play in this process. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Clinical Child Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: This paper's focus is on televised food advertisements and their effects on young children. Pertinent literature that demonstrates children's learning from television commercials is reviewed. A field study using a graphic portraying nutrition information, suitable for television use, is summarized. From information derived from this graphic, young children were able to evaluate the nutrition content of foods. The authors raise questions concerning directions for future research and action and a possible role psychologists and other health care personnel could play in this process. [ABSTRACT FROM AUTHOR]
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  Data: <i>Copyright of Journal of Clinical Child Psychology is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
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        Value: 10.1080/15374417909532877
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        Text: English
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