Self-Concept Clarity and the Foot-in-the-Door Procedure.

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Bibliographic Details
Title: Self-Concept Clarity and the Foot-in-the-Door Procedure.
Authors: Burger, Jerry M., Guadagno, Rosanna E.
Source: Basic & Applied Social Psychology. Feb2003, Vol. 25 Issue 1, p79-86. 8p. 3 Charts.
Subjects: Self-perception, Awareness, Grants in aid (Public finance), Homeless persons, Social surveys, Social psychology
Abstract: Three studies examined the role self-concept clarity plays in compliance within the foot-in-the-door procedure. Undergraduate participants in Study 1 were either asked to sign a letter to the president encouraging aid for the homeless or did not receive this request. A few days later participants were contacted by phone and asked to take part in a food drive for the homeless. Participants high in self-concept clarity were more likely to agree to the larger request when they first had agreed to the small request, that is, the typical foot-in-the-door effect. However, low self-concept clarity participants were less likely to agree with the larger request after they had agreed to the small request. This pattern was replicated in Study 2 using a different set of requests and a different charitable cause. Study 3 found changes in self-rated helplessness following a foot-in-the-door manipulation that matched the pattern of compliance in the first two studies. The findings provide additional support for the self-perception interpretation of the foot-in-the-door effect and point to 1 explanation for the inconsistent results in research on sequential-request compliance procedures. [ABSTRACT FROM AUTHOR]
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Database: Psychology and Behavioral Sciences Collection
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Abstract:Three studies examined the role self-concept clarity plays in compliance within the foot-in-the-door procedure. Undergraduate participants in Study 1 were either asked to sign a letter to the president encouraging aid for the homeless or did not receive this request. A few days later participants were contacted by phone and asked to take part in a food drive for the homeless. Participants high in self-concept clarity were more likely to agree to the larger request when they first had agreed to the small request, that is, the typical foot-in-the-door effect. However, low self-concept clarity participants were less likely to agree with the larger request after they had agreed to the small request. This pattern was replicated in Study 2 using a different set of requests and a different charitable cause. Study 3 found changes in self-rated helplessness following a foot-in-the-door manipulation that matched the pattern of compliance in the first two studies. The findings provide additional support for the self-perception interpretation of the foot-in-the-door effect and point to 1 explanation for the inconsistent results in research on sequential-request compliance procedures. [ABSTRACT FROM AUTHOR]
ISSN:01973533
DOI:10.1207/S15324834BASP2501_6