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Exposure to the Color Red Enhances Creative Thinking Depending on Appetitive-Aversive Cues.

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Title: Exposure to the Color Red Enhances Creative Thinking Depending on Appetitive-Aversive Cues.
Authors: Rook, Laurens (AUTHOR)
Source: Creativity Research Journal. Jan-Mar2014, Vol. 26 Issue 1, p124-130. 7p.
Subjects: Creative thinking, Remote associates test, Red, Aversion, Factorial experiment designs
Abstract: This research explored the notion that the effect of the color red on creative thinking varies depending on someone's appetitive (vs. aversive) motivational orientation prior to the creative act. Specifically, inducing approach-related appetite (relative to avoidance-related aversion) in participants would enhance creative thinking, because the color red then triggers the approach-related meaning of potential success. A classroom experiment using a Remote Associates Test showed that appetition (relative to aversion), indeed, yielded more creativity for red than for blue. These results confirmed this article's prediction, and especially contribute to existing color research on the context specificity of the color red. [ABSTRACT FROM AUTHOR]
Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
Database: Psychology and Behavioral Sciences Collection
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  Data: Exposure to the Color Red Enhances Creative Thinking Depending on Appetitive-Aversive Cues.
– Name: Author
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  Data: <searchLink fieldCode="AR" term="%22Rook%2C+Laurens%22">Rook, Laurens</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Creativity+Research+Journal%22">Creativity Research Journal</searchLink>. Jan-Mar2014, Vol. 26 Issue 1, p124-130. 7p.
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  Data: <searchLink fieldCode="DE" term="%22Creative+thinking%22">Creative thinking</searchLink><br /><searchLink fieldCode="DE" term="%22Remote+associates+test%22">Remote associates test</searchLink><br /><searchLink fieldCode="DE" term="%22Red%22">Red</searchLink><br /><searchLink fieldCode="DE" term="%22Aversion%22">Aversion</searchLink><br /><searchLink fieldCode="DE" term="%22Factorial+experiment+designs%22">Factorial experiment designs</searchLink>
– Name: Abstract
  Label: Abstract
  Group: Ab
  Data: This research explored the notion that the effect of the color red on creative thinking varies depending on someone's appetitive (vs. aversive) motivational orientation prior to the creative act. Specifically, inducing approach-related appetite (relative to avoidance-related aversion) in participants would enhance creative thinking, because the color red then triggers the approach-related meaning of potential success. A classroom experiment using a Remote Associates Test showed that appetition (relative to aversion), indeed, yielded more creativity for red than for blue. These results confirmed this article's prediction, and especially contribute to existing color research on the context specificity of the color red. [ABSTRACT FROM AUTHOR]
– Name: AbstractSuppliedCopyright
  Label:
  Group: Ab
  Data: <i>Copyright of Creativity Research Journal is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=pbh&AN=94691741
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      – Type: doi
        Value: 10.1080/10400419.2014.873672
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 7
        StartPage: 124
    Subjects:
      – SubjectFull: Creative thinking
        Type: general
      – SubjectFull: Remote associates test
        Type: general
      – SubjectFull: Red
        Type: general
      – SubjectFull: Aversion
        Type: general
      – SubjectFull: Factorial experiment designs
        Type: general
    Titles:
      – TitleFull: Exposure to the Color Red Enhances Creative Thinking Depending on Appetitive-Aversive Cues.
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            – D: 01
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              Text: Jan-Mar2014
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              Y: 2014
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